The Semi-Closety Marketing of Adam Lambert

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Ever since American Idol's mascara-wearing runner-up Adam Lambert came out, it seems his people can't wait to get him back in a little.

In the new Out 100 issue of Out--which I write for--editor Aaron Hicklin pens a sharp letter criticizing Lambert's management for their namby-pambiness in trying to re-cloak his sexuality. Lambert gave the magazine a terrific interview, but his handlers were not so glorious, alas.

Says Hicklin:

*Adam's people were reluctant to let him appear on the cover. They only let it happen if it was a group shot, preferably including someone straight. (This even though Out was first in line, ages ago, in asking for a Lambert cover. Somehow Details was granted a crack at him first, presenting the singer caressing a barely clad woman and talking about kissing girls, though he did also manage to get in the fact that he's gay).

*Out was urged not to make Adam too gay in the shot.

*They were also informed that Adam probably wouldn't be able to attend an Out 100 event because they didn't want to jeopardize his record sales.

Some progress, huh? I'm starting to feel better that I voted for the other guy.

Update: Here's the actual letter.

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