Melissa Leo's Oscar Campaign Brouhaha: My Final Thoughts

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MelissaLeo.com

Melissa Leo has won every award in tarnation for The Fighter and she was the frontrunner for the Oscar, too, until some whoop-to-doo happened over ads she took out in Variety.

They showed her being all glammed up and lovely, a far cry from the spunky, ragtag, cigarette-chomping character she plays in her acclaimed role.

The ads are obviously a way for Melissa to remind people, "Hey, I'm versatile. I can do pretty. And by the way, I'm only 11 years older than Mark Wahlberg."

But in crazy, hazy Hollywood, there's been a terrible backlash over this campaign, as if Leo seriously overstepped and miscalculated.

Well, I agree that she didn't need the ads because she already had the award in the bag, but I don't see the problem with them, when you come down to it. It's part of the campaigning process!

Years ago, Margaret Avery blew her Oscar chances by taking out bizarre but heartfelt ads in which she spoke as her Color Purple character.

But now you get penalized for taking out an ad that's the opposite of your character?

Give Melissa a break.

And give her the Oscar.

And by the way, last year, people were bitching out Mo'Nique -- in the same category -- because she wouldn't campaign. You remember how that turned out.


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15 comments
Guest
Guest

Reminds me of Catherine O'Hara in "For Your Consideration."

Members vote for their friends. Talent has nothing to do with it, just like every other contest or election.

Nonplussed
Nonplussed

@ PietroAbsolutely.The neediness is distasteful.

Pietro
Pietro

Never let them see you sweat or beg.

NORMADESMOND
NORMADESMOND

if melissa doesn't win, i'll kill my television set.

of course, it's a 17 year old NoNamo from Swillmart, so no big deal.

Tor
Tor

Melissa and Jaqui both played scary psycho mothers. They should split the scary psycho mother vote and give it to Hailee.

Jonster
Jonster

I thought they all took out ads. I am so out of the loop. I'm still back in the days when Bette Davis took an ad out in Variety.

"Mother of three—10, 11 & 15—divorcee. American. Thirty years experience as an actress in Motion Pictures. Mobile still and more affable than rumor would have it. Wants steady employment in Hollywood. (Has had Broadway)."

David
David

She shouldn't win. Jacki Weaver should for 'Animal Kingdom' But Leo is a good second choice. She was def much better in 'Frozen River.' Her character in 'The Fighter' seems one note by comparison.

Doc
Doc

Hailee Steinfeld from true Grit is the beneficiary of all this. She's suddenly a contender.

Pietro
Pietro

Please, someone, throw her off the stage. I hated her in that movie.

Auntclara
Auntclara

Margaret Avery's ad had a picture of her in character as Shug.

But it was a letter from herself, starting "My name is Margaret Avery."

It went on to talk in the kind of regional English (lots of "dats" and stuff) that none of the characters even talked in!

Alice Walker approved it, somehow.,

Theresa
Theresa

I totally agree, Michael. I have been a fan of Melissa's since I first saw her in the made for tv film, "Scarlet" in which she played Sue Ellen. A stellar performance. I think it's a shame that it has gone this far in the trying to control or punish for the behavior of the nominees. She deserves this award and a misstep of this caliber should not hinder her chances. It's really getting ridiculous.

Don
Don

Great Article! My sentiments exactly! Voting on anything other than the qualiity of her performance defies the very purpose of Academy Awards which were created and exist to recognize and reward achievement!

Glamor
Glamor

Artistic achievement was very much a secondary creation in the creation of the Academy Awards.

"I found that the best way to handle [moviemakers] was to hang medals all over them," Scott Eyman quotes Mayer in his biography of the studio mogul. "If I got them cups and awards they'd kill themselves to produce what I wanted. That's why the Academy Award was created."

Glamor
Glamor

"secondary consideration", I mean.

daho
daho

Actually, Margaret Avery took out ads in which she spoke as Whoopi Goldberg's character.

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