Classic Controversial Ivory Snow Commercial

Categories: TV

AndreaMarcovicci1.jpg

I just appeared in a George Bernard Shaw play with Andrea Marcovicci, the acclaimed singer/actress!

And in the course of chitchat, Andrea reminded me that she starred in a controversial Ivory Snow commercial several decades ago.

In between rehearsal and showtime, I frantically looked it up on YouTube.

In the ad, Marcovicci plays a young woman who got married at 17 and had a baby at 18.

Mama fiercely disapproved--in fact she "had a fit"--not thinking her daughter ready for such grownup responsibility.

But she finally came around to thinking daughter knows best when Andrea started using the incredible Ivory Snow on the baby's diapers!

The message is clearly that having a baby in your teens may be wildly controversial, but if you use the right detergent, you'll be AOK.

Two points of interest here:

1) The commercial was promptly yanked because it was way too scandalous.

2) Andrea does an upper-crusty accent in it, and told me that when she re-viewed the clip, "I wondered, 'What was that accent I was doing?' Then I realized: Katharine Hepburn!"

See if you agree.

And please don't have babies at 18!


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9 comments
Poynter
Poynter

Wasn't Brooke Shields an Ivory Snow baby? Or maybe a Coppertone baby?

franco
franco

Controversy and Ivory are no strangers, did Ms Marcovicci know Ms Chambers?Claim:   Porn star Marilyn Chambers was once pictured on the Ivory Snow box. Status: True. When Procter & Gamble was casting about for an image of fresh-faced young lady to use on boxes of Ivory Snow laundry detergent in the early 1970s, they selected the now-iconic photograph of Marilyn Chambers posing as a loving young mother holding a bright-eyed, adorable baby. That photo became synonymous with the much-touted purity of the product (99 44/100% pure, according to the company), a circumstance that proved ironically embarrassing for Procter & Gamble when they learned that the New York model whose picture now represented their product had since moved to San Francisco and turned her hand (and other assorted body parts) to the making of porn films.- from Snopes

Sloan Rollins
Sloan Rollins

i saw her at Town Hall for Cole Porter's birthday celebration a couple weeks ago (i was the guy in the audience under 80), and Michael i gotta tell ya, she was terrible. but i LOVE the Ivory Snow commercial. I'm practicing that accent as you read...

Rabbit
Rabbit

She still looks gorgeous!

Sometimes real life can beat commercials: My mom married at 16 and had her first child at 17 (my dad was 25). I believe she used Ivory Snow as well.

Musto
Musto

PS: I also thanked Andrea for singing Bowie's "Life on Mars" in the '70s. She introduced rock to the cabaret world.

Steeple
Steeple

This is a real find. Thank you, YouTube.

mjm
mjm

yep, she was.

@af071a999b6ac78852747870397c3784:disqus Jodie Foster was the Coppertone Girl in a mid 60s commercial when she was 5-6 yrs. I think Drew Barrymore was also...

Gregorama
Gregorama

And furthermore.....the original "Ivory Snow baby" was....wait for it....HUMPHREY BOGART.  His mother, Maud, was an artist who sketched baby Humphrey (anyone ever met a baby named Humphrey?) for the original box around 1900.  They continued to use her sketch for many decades.

And FURTHERMORE:  The thing I find the strangest in that commercial is that they cast two 70 year-old women to play the mother and mother-in-law of an 18-year old!  What was up with that?

franco
franco

Didn't know about the Bogart/Ivory connection, BUT again according to Snopes:

Here's Looking at You, Kid - the makings of a baby food legend

Claim:   The Gerber Baby is a likeness of Humphrey Bogart as an infant. 

Status:   False. 

Origins:   Humphrey Bogart was not the model for the Gerber Baby, nor was the Gerber Baby drawn by Bogart's mother, Maud Humphrey Bogart, a successful commercial illustrator. A drawing of Humphrey as an infant was made by his mother and was used in advertisements for a national advertising campaign for Mellin's baby food years before Gerber was founded.A celebrity soon after his birth as "the original Maud Humphrey baby," Bogart said, "There was a period in American history when you couldn't pick up a goddamed magazine without seeing my kisser in it." 

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