A lavish expenditure designed to show his love for the lady, though maybe to also cast some kind of elaborate glow on himself?
Couldn't he have just woken her up and said "Happy birthday, honey. I love you"?
i would've written, "leg up!"
That looks like west Hollywood, by the way. Big surprise.
"But, darlink, vhat is that picture of your vibrator doing on that billboard?"
You mean he should have put on the billboard: "Happy 100, Zsa Zsa"?
WOW, the faux prinz is a real diplomat:
"A diplomat is a man who always remembers a woman's birthday, but never her age."
Paid for by....Zsa Zsa Gabor!