Wow, war looks like fun!

Only in the South Pacific.

The 'shrinkage' factor did not apply and everyone's an exhibitionist.

Crocodiles out! Leeches...err, lechers in!

Yum

wait a sec musto.

everybody knows there were no gays before the free sex 60's. so there...

Helmets on, undies off!

Mine eyes have seen the glory.

Michael, this ad has been on the Commercial Closet web site for years.

Wow, illustrated porno that rivals Tom of Finland! The mystery adds to the allure...

Now we know what REALLY inspired Joshua Logan's production of SOUTH PACIFIC!

...and giving new meaning to:

'I'm Gonna Wash That Man Right Outa My Hair'

Nellie;
I'm gonna wash that man right outa my hair,
I'm gonna wash that man right outa my hair,
I'm gonna wash that man right outa my hair,
And send him on his way.

I sure Salvatore Romano (Bryan Batt's character from Mad Men) would LOVE the art for this poster!

South Pacific? Looks more like Chi-Chi LaRue's back yard!!!

Regardless, I wouldn't mind being there to towel those guys off. Hell, where do I sign up??

Advertising for the public good AND the purient interest.
Sex can sell anything...
Run it up the flagpole and see if anyone salutes!

wow, where do I get one of these...maybe I should have asked my Dad more about WWII after all.

@nostradavid

PRURIENT

@steve

There was a North American saying after the war:

"How are you going to keep Johnny back on the farm now that he's seen gay Paris."

Keep in mind this was before the appropriation of the word 'gay'.

The word gay is derived from the Old French word "gai," meaning high spirited or merry. It became part of the English lexicon sometime after the Norman invasion and changed little in meaning over the next 900 years. Its conventional usage seemed to peak in the late the 19th century. The term was associated with flamboyance and style, hence "Don we now our gay apparel" (from the song "Deck the Halls"), "gay nineties" and "gay Paris."

It would be interesting and fun to know where, when, and how this advertistement appeared [?].