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Featured

The Conde Nast Crunch Is On

By Michael Musto, Monday, Sep. 21 2009 @ 11:30AM
Comments (18)
Categories: Conde Nast, magazines

Victoria-Beckham-Vogue.jpg
​
As you know, Conde Nast publications has brought in McKinsey & Co. analysts to tell them how to trim budgets in order to make things a little less Nast-y in this economic climate.

Well, the latest rumor is that they've been advised to fold five titles! I pray this isn't true, since no sane person rejoices about more unemployed journalists--and I don't either--but on the off chance it's for real, I wonder which C.N. mags people could least heartbreakingly live without.

Certainly not Vogue, despite its having gotten almost as thin as its models.

And surely not Vanity Fair or The New Yorker, which give good culture under the hairdryer.

So which are the most disposable in a crisis?

Conde Nast Traveler? (Nah, this I need. I don't go anywhere, so I want to at least read about other places.)

Glamour? (It's so wrong for me that I find it perversely required reading.)

Details? (Every word and photo is so expressly gay, I just gotta have it.)

Golf Digest? (Not my most urgent read, I must confess, but I'm willing to clothespin my eyes open and give it a spin.)

Or Wired? (But I always liked the title because it sounds like a magazine for coke addicts.)

Maybe it's Allure, Gourmet, GQ, or any other number of well meaning niche publications?

But I'll have to go with Brides--unless they quickly come up with some special gay issues.

Comments (18) Write Comment
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Comments (18)

Billy says:

It sure is tough being a part of an industry that's struggling to adapt to the new media world. I'm still trying to figure out how I'm going to assimilate myself...

Posted On: Monday, Sep. 21 2009 @ 11:54AM
vinette says:

The following could go:

Brides

GQ

Details

Allure

Posted On: Monday, Sep. 21 2009 @ 11:55AM
patches says:

I think they ended up telling Conde to cut 25% of expenses. No wonder Anna Wintour was in the same coat twice last week.

Posted On: Monday, Sep. 21 2009 @ 11:56AM
asterisk says:

As if Anna pays for her clothes!!!

Posted On: Monday, Sep. 21 2009 @ 12:00PM
Mark says:

They could've saved an enormous amount of money by just not using a consulting firm to spit back information they already have--just like when Glinda tells Dorothy that she's always had the means to return home since she put on the ruby slippers.

You mean to tell me that Conde Nast doesn't have enough hard data at their fingertips to tell them which magazines should go and which ones to keep?

Seems silly to me.


Posted On: Monday, Sep. 21 2009 @ 12:11PM
Me says:

Please Not Gourmet!!! Is is a beautiful, gorgeous magazine. I devour each issue.

Fuck Golf Digest I say

Posted On: Monday, Sep. 21 2009 @ 12:18PM
K. says:

I completely agree with Mark,
I mean really, any President - COO - CFO - worth their weight in salt could look at the numbers and figure out where to trim costs. That's their JOBS. If you have to hire an outside firm, then you need to fire a few top executives!

Oh look, I just trimmed you budget by a couple million.

Posted On: Monday, Sep. 21 2009 @ 12:29PM
Jennifer says:

My vote's for Allure. I got a free subscription several months for ordering something from DermStore.com. What an asinine waste of paper and insult to intelligent women everywhere.

Posted On: Monday, Sep. 21 2009 @ 1:32PM
Mary says:

It's so ridicules in the day & age that they need to send multiple crews from the same magazines on business class flights to paris
to see the show, they stay at 4 star hotel run
up huge expenses , Thats what I would cut back!

Posted On: Monday, Sep. 21 2009 @ 1:39PM
Tina says:

they can get rid of that fat,bloated, nasty
queen Leon Tally [thats his real name]

Does anyone care what she writes about anyway
he has become so rude lately . I have had so many friends in the biz who say he has become
impossible to deal with. It's time to let him go and bring in some some fresh one's

Posted On: Monday, Sep. 21 2009 @ 1:43PM
Anon says:

There are such huge issue with efficiencies and a lack of strategy at Conde. They are so behind the technical curve and there are no signs of this changing. Having a separate internet and print group for each title is a huge waste of time and money with the worse being that the print side isnt happy and the internet sites are not cutting edge at all. It wouldnt take a smart person more than 2 days to figure out how to reorg that company to save dead weight, but that is the problem at Conde: there is really no good leadership.

Posted On: Monday, Sep. 21 2009 @ 3:00PM
Anna says:

I agree about Andre Len Tally, whats with the huge capes or are they dresses? they he appears in. He is a waste of space.

There are so many talented people out there that would at these magazines at half the cost of some od these drama queen salaries and with most important[fresh ides]

Posted On: Monday, Sep. 21 2009 @ 5:18PM
nostradavid says:

Vanity Fair could pick up Annie Leibovitz's loan,
and cash in on the collateral.

Posted On: Tuesday, Sep. 22 2009 @ 12:04AM
nostradavid says:

Vanity Fair could pick up Annie Leibovitz's loan,
and cash in on the collateral.

Posted On: Tuesday, Sep. 22 2009 @ 12:05AM
CMG says:

If GQ went over Details that would be ridiculous. GQ is popular culture, brand name. Details is a shameless self-knockoff.

I agree about Allure.

Golf is not a sport but I am sure the country club faction they cater too would go apeshit over GD folding.

Wired is like a wannabe Popular Mechanics for dumbies and it royally fails at that.

Posted On: Tuesday, Sep. 22 2009 @ 1:10AM
Nonplussed says:

Gosh! You mean this darn bank meltdown and global recession thingy is actually serious after all?!
Golly.

Posted On: Tuesday, Sep. 22 2009 @ 7:51AM
karl says:

Mark's right. CN should and probably does have the data in house to do this. But getting at and filtering this data requires people and people means politics blatant or not. You hire folks like McKinsey to give you the patina of objectivity whether or not it's real. And if people in the organization can believe it's real they can buy into the program and that's the key factor if you want to have any coherent org after such a RIF.

Posted On: Tuesday, Sep. 22 2009 @ 1:09PM
JonnyOneNote says:

Get rid of Details. I'm so tired of their "we're not gay (honestly!)" editorial snide remarks, and their closet-case frat boy homophobia .... but it's like GQ insisting their audience is straight too with articles like 'How to get a girl in bed." (Hello, is Helen Gurley Brown working for your magazine, too?)

Oh, Mary Martha, pul-lease! Give it up, girls! Just merge the two magazines, market it to the upscale gay man who has grown weary of XY and Freshman and give us something more substantial than the glib thinness of Genre and Out.

Oh, wait, Conde Nast had such a magazine -- it was called Men's Vogue, and they already killed that one.


Posted On: Tuesday, Sep. 22 2009 @ 4:36PM

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