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by Nina Lalli | email: threadster@villagevoice.com

Starbucks Wants to Dress You!

Posted by Jessie Pascoe at 8:23 PM, February 15, 2007

(From here)

We tire of people who customize Tazo Tea Chai Lattes. But today we learned that, up to February 28, fans can actually order limited edition t-shirts that display their favorite drink ingredients. The coffee empire's joined forces with Mychael Knight, the third runner up from Project Runway, to design tops inspired by customers preferred Starbucks beverage. The Seattle company states:

Starbucks has teamed with Mychael Knight to create the personalized "My-Starbucks" line of t-shirts to showcase how easy and fun it is to customize a Starbucks(r) beverage such as adding an extra espresso shot or requesting non fat milk. This collaboration is founded on a shared commitment to innovation and shows customers that customization is not just integral to fashion; it's inherent to the Starbucks Experience.

We just can't believe that in addition to hearing people order variations on Cinnamon Dolce Lattes, we'll have to see people in clothing that declares their baroque concoction. And we thought nothing was more disturbing then Starbucks' Eggs Florentine breakfast sandwich with baby spinach and havarti.

comments

im sorry, but that is out of control, is it really neccessary to not only spend 15 dollars on a custom hard to say drink, now add a shirt that describes your overcomplicated drink? i think not, please people get a life!

Posted by: lyndsey grosjean at February 16, 2007 6:59 AM

well said. Blatant advertising.

Posted by: Miss Ali G at February 16, 2007 10:56 AM

who cares?

Posted by: rg at February 18, 2007 11:20 AM

These guys have a terrible identity crisis,and obviously for me this is another dumb t shirt.Mind as well grab some spray paint,t-shirt, some elementary knowledge of drawing,and do it your own self.

Posted by: ramiro at March 9, 2007 12:45 PM

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