Stupid Shit: Premiumization to be Huge in '08
Much more hilarious than year-end wrap-ups and awards are the predictions that start rolling in about next year. for example: Next year, trendwatching.com tells us, like this year, "premiumization" will be the thing. You know, like when someone makes four T-shirts and then each one costs a billion dollars, and then you get jumped for it, but you kind of deserved it for being such a sucker? Anyway, that applies to food also. Duh.
As trendwatching puts it: "no industry, no sector, no product will escape a premium version in the next 12 months." Fantastic!
As usual, nothing is as clearly made for tools as bottled water. Evian has some ridiculous $20 bottle of water with a "special pouring top." Then there's is something called Bling H20, which is water in a bottle covered in Swarovski crystals, which makes me want to kill someone. Maybe everyone. And finally, there is Tasmanian Rain, rainwater that is captured with some magical rain-catcher in Australia. It claims to be "velvety, soft, and refreshing." Aren't you glad you're not an asshole?
There's much more, of course. Beer, honey, marshmallows, chocolate, etc.
Email to Friend
Write to Editor
Print Article
