New York Down a Dog, Up Yet Another Pinkberry Pretender

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VirtualErn/flickr

Grub Street reports that just as another Papaya Dog has shuttered, one more Pinkberry imitator has spread its wings, preparing to fly head on into the fro-yo fracas. The downed Dog -- one of numerous Papaya King knockoffs littered throughout the city -- was located in Washington Heights, while the new yogurt shop -- all too aptly named Berry Lover -- sits across the street from UA Kaufman Studio Cinemas in Astoria. BL is pushing gelato, shaved ice, and wraps in addition to its more dairy-based wares. But given that these things open with about the same frequency as Chase Bank branches, perhaps the best way to up the ante in the endless fro-yo wars would be to declare a city-wide moratorium on the things and demand instead that would-be entrepreneurs come up with something resembling an original idea. Really, did TCBY teach us nothing?


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