The New York Times Company announced yesterday that it's starting a wine club. An un-bylined article
in the Times
' business section today reports that the new business, called (suprise) the New York Times Wine Club, is one of several ventures the company has been exploring as its advertising sales have dried up. The club will be run independently of the paper's food and wine sections, and will deliver wine priced at two levels in six-bottle shipments to members every one to three months. As the article points out, the Times
isn't the first paper to start a wine club: It follows in the footsteps of both The San Francisco Chronicle
and The Wall Street Journal
. Can a Times
food truck be far behind?