News Flash From the Cupcake Demi-Monde: Spaghetti-and-Meatball Cupcake From Ruthy's Bakery in Chelsea Market
In a mature market, the number of varieties of a certain product must multiply in order to maintain profits. So goes the mantra of the undergrad marketing major.
Such has certainly been the case with the cupcake market. It started out slow and built gradually until Sex and the City gave it a swift kick in the ass, and now it's been Go-Go-Go Cupcakes! ever since. Individual bakeries developed branches, new brands popped up in competition, entire bakeries arose in search of perfect gluten-free cupcakes, august commercial restaurateurs become involved, and new cupcake ideas developed as surely as the gestation of rodents deep beneath the pavement.
Recently, Fork in the Road reported that a male-oriented cupcake had been invented, leading us to speculate if the original cupcake was indeed feminine, or functionally neuter. Then along came the cartoon-personality cupcake aimed at kids, and the cupcake-that-impersonated-another-foodstuff, of which the hamburger cupcake (above) was the surest and most hilarious example.