News Flash From the Cupcake Demi-Monde: Spaghetti-and-Meatball Cupcake From Ruthy's Bakery in Chelsea Market

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Heralded by a large poster in the window: the spaghetti-and-meatball cupcake from a rather unsatisfying aerial perspective, looking more like fantastically blodshot eyeballs.

In a mature market, the number of varieties of a certain product must multiply in order to maintain profits. So goes the mantra of the undergrad marketing major.

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Such has certainly been the case with the cupcake market. It started out slow and built gradually until Sex and the City gave it a swift kick in the ass, and now it's been Go-Go-Go Cupcakes! ever since. Individual bakeries developed branches, new brands popped up in competition, entire bakeries arose in search of perfect gluten-free cupcakes, august commercial restaurateurs become involved, and new cupcake ideas developed as surely as the gestation of rodents deep beneath the pavement.

Recently, Fork in the Road reported that a male-oriented cupcake had been invented, leading us to speculate if the original cupcake was indeed feminine, or functionally neuter. Then along came the cartoon-personality cupcake aimed at kids, and the cupcake-that-impersonated-another-foodstuff, of which the hamburger cupcake (above) was the surest and most hilarious example.


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