New York to Get Its (and America's?) First Vegan Organic Food Truck

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Say it with tofu: Cinnamon Snail launches this V-Day.
What better way to say "I love you" this Sunday that with a plateful of tofu? Adam Sobel, owner of what may be the only vegetarian catering company in New Jersey, is gearing up to debut a new vegan food truck in Hoboken this Valentine's Day (weather permitting). The Cinnamon Snail will feature a menu of unprocessed, organic, and local foods, with gluten-free, macrobiotic, and raw options available.

"It's the first vegan, organic food truck in the country," says Sobel. "There may have been other vegetarian trucks and maybe one or two short-lived vegan, but not like this. We'll be doing elegant, nourishing food. Not what you expect from a food truck."

The chef got his start at Tom Valenti's Ouest, a decidedly carnivorous restaurant, where he found himself constantly defending those who don't eat meat.

"When vegetarians came in, we all used to groan in the kitchen," says Sobel. "I was always standing up for them... until someone said, 'Then, why aren't you a vegetarian?' And I said, 'Good point.' "

He gave up meat soon after, and dairy when his daughter was born ("We knew we wanted to raise her vegan"). And he's never looked back.

"I used to love all kinds of dairy, like fine cheeses. But there are so many delicious things out there that don't involve [animal] suffering."


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