Hey Purina: Push My Buttons, Then Push My Cat's Buttons
We've seen how the food industry takes terms like "Tuscan," stomps all over them, and then presents them back to us as their own newfangled flavor.
We've seen Tuscan pizzas (even though Tuscany has no pizza tradition), Tuscan flavored potato chips, Tuscan frozen entrees, and just about anything else "Tuscan" you can think of, totally betraying the very concept of Tuscan food, which involves a handful of local ingredients, simply and freshly prepared. There are no cans in Tuscany. Ditto with the subset of Tuscan called "Florentine."
So, when I saw the word "Florentine" applied to cat food recently, I nearly hurled in the supermarket aisle. It was a can of Purina's Fancy Feast Elegant Medley "Yellowfin Tuna Florentine in a Delicate Sauce with Garden Greens," and could they have worked harder to push all our foodie buttons? Also on the label were such empty buzzwords as "Exquisite Taste" and "Gourmet Cat Food."