Super Bowl XLIV Ads Mediocre; Michelle Obama Fights Child Obesity

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Wal-Mart is testing the idea of switching to private-label spices by replacing McCormick products with its own generic brand in some stores. The chain is currently responsible for 11 percent of McCormick's sales.
[Wall Street Journal]

Weight-loss success stories marketed by such fast-food chains as Taco Bell and Subway have helped change the perception of fast food among consumers.
[Nation's Restaurant News]

This year's Super Bowl ads were "conservative, mediocre," say experts. The event was marked by the absence of big advertisers like Pepsi, McDonald's, and Burger King.
[Nation's Restaurant News]

Dairy co-ops like Hudson Valley Fresh may help salvage the struggling small dairy farms of the Northeast by bypassing the usual milk processing and pricing system.
[NY Times]

A new E.U.-wide Euro-leaf logo will adorn all pre-packaged organic foods produced in the 27 E.U. member states, as of July 1. The logo was designed by a German student.
[BBC]

First lady Michelle Obama is unveiling a campaign to fight childhood obesity, her top priority. The focus will be to improve childhood nutrition and physical activity.
[Wall Street Journal]

Italy's slow-food movement lambasted the Italian government's endorsement of McDonald's new line of McItaly burgers as a way to promote the "Made in Italy" brand.
[BusinessWeek]

The Mediterranean diet, which is rich in healthy fats and limits dairy and meat, could help prevent dementia, according to a recent study.
[CNN]


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