Otarian's Radhika Oswal Tells Us About Low-Carbon Eating, and About Her Own Apparently Large Carbon Footprint
Back in February, we noted that New York seemed to be experiencing a rise in vegetarian and/or vegan fast-food dining outlets. Among their ranks was Otarian, a new chain whose food was purportedly "based on the principles of vegetarianism and its benefits to human health, the well being of all living creatures and the natural world." And in case that statement wasn't quite lofty enough, the Australia-based company also proclaimed it would be the first global chain to carbon footprint all of its menu items according to international standards.
David Adams/news.com.au Otarian's founder, Radhika Oswal.
Curious to know more about Otarian, which will launch a Bleecker Street outpost on April 19 and one in midtown (on Eighth Avenue and 55th Street) on the 23rd, we began hunting around for information about its founder, Radhika Oswal.
What we found in about five minutes of Google searching was a bit surprising: Oswal is the wife of Pankaj Oswal, the billionaire owner of Burrup Fertilisers, of one of the world's biggest liquid ammonia plants, located on Australia's northwest coast. The Indian-born couple recently made local headlines in Australia for reportedly banning workers from eating meat on the construction site of the Oswals' $70 million mansion in Perth. That mansion, when it's completed sometime next year, will reportedly be the biggest private home in the country, putting it seemingly at odds with Radhika Oswal's desire to educate her customers about the carbon footprint made by their veggie wraps. So when we were offered an opportunity to speak with Oswal, we jumped, eager to learn more about this seeming discrepancy, and also what, exactly, an "otarian" is.
Oswal, who we spoke with by phone and over e-mail, explained that her chain is called Otarian "because the 'o' is a symbol for the globe and zero, as in carbon-neutral." An otarian, she added, is "someone who eats with the earth, an earthatarian."
Selections from Otarian's menu
At Otarian, eating with the earth will involve a "global menu" comprised of foods like wraps, noodles, flatbreads, Italian penne, and three kinds of veggie burgers. Everything on the menu comes with its carbon footprint information, which was calculated using PAS 2050, the internationally recognized carbon footprinting standard. Oswal says she has spent several years studying sustainability, and has worked with both Sustain, a "leading independent carbon reduction" consultant, and the food sustainability consultants at Eat England. She and her team also tested 600 recipes over the course of three years before arriving at the 13 menu options currently available. "Otarian is my thesis, not a restaurant," Oswal joked.
Otarian's ingredients policy, Oswal added, "indicates that we have to source with the lowest environmental impact." Thus, she says, the ingredients are not completely organic, because "organic doesn't mean the lowest environmental impact," and some organic ingredients carry a higher air freight than their non-organic counterparts.
Speaking of non-organic foods, when questioned about how the environmental impact of her husband's fertilizer plant might conflict with Oswal's expressed desire for people to eat in a more environmentally conscious way, she responded, by e-mail, that "Oswal Group Global's fertilizers business is based on green initiatives as well. We are using natural gas to produce fertilizers as opposed to coal, which already reduces emissions produced by over half the impact of fertilizers produced from coal. The sensible use of fertilizers are an inherent process of conventional farming methods, without which it would not be possible to feed the world's growing populations."
Oswal went on to point out that her husband's business and Otarian are two separate entities, but even so, we felt compelled to ask how her personal lifestyle -- the $70 million mansion, when completed, will reportedly contain a beauty salon, gymnasium, and parking for 17 cars -- corresponded with her mission to lower everyone else's carbon footprint.