The Five Rules of Subway's 'Build Your Better Breakfast'
An off-white study in culinary banality: This is what you get if you don't choose to add on from the fixin's buffet -- which offers exactly the same ingredients you'll be adding to your sub at lunchtime.
Subway franchisees have been creeping over the NYC landscape lately like an algae bloom on a summer pond. It seems that every neighborhood has a new one. Ditto with Dunkin' Donuts, and the two will now be locked in a death grip for your breakfast dollar.
The fact is, Subways are taking over restaurant spaces that used to be pizza parlors, ma-and-pa sandwich shops, or useful stores that never were eateries previously. Some banker has provided Subway with sacks of cash for this wild expansion; expect half the places or more to be closed within a couple of years.
Yes, Subway provides budget meals that tend to be healthier, on average, than those of other franchised brands. But eating a Subway sandwich is also be like eating hay: It can be that boring.
As we've seen recently, franchise restaurants are trying to conquer new segments of the dining-out population that had heretofore been impervious to their charms. Thus, Burger King offers their version of barbecued pork ribs, which taste better than you might have expected. Kentucky Fried offers a newfangled sandwich without the bread, like a kid jumping up and down and crying, "Me, me, me!"
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