Shake Shack Theater District Officially Opens Today

Although it soft-opened over the weekend, the Theater District Shake Shack officially opened this morning. As at its other locations, burgers and frozen custard are the order of business here, though the menu includes three new concretes inspired by the neighborhood:

-- The Great White Way combines vanilla custard, marshmallow sauce, and "crispy crunchies."

-- Pretzel! The Concrete mashes together chocolate custard, peanut butter sauce, chocolate-covered pretzels, and marshmallow sauce.

-- Jelly's Last Donut involves vanilla custard, Doughnut Plant doughnuts, strawberry preserves, and cinnamon sugar.

-- American Insulin comprises two Cinnabon sticky buns, 18 Pixy Stix, vanilla custard, and crumbled pork rinds.

OK, that last one is a joke, but make no mistake: Shake Shack is dead serious in its quest to lure the masses to the corner of Eighth Avenue and West 44th Street, and it will be open seven days a week from 11 a.m. until midnight.

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