Today in Missed Connections: Whole Foods Shoppers Picking Up More Than Organic Produce

By Rebecca Marx Tue., Jul. 13 2010 at 2:48 PM

Categories: Market Watch, Marx

Trader Joe's may have better prices, but if Craigslist's redoubtable Missed Connections are any indication, then Whole Foods has better, er, aesthetics.

A procrastinatory, slow-news-day survey of the Missed Connections pages showed that while various Whole Foods locations racked up nine posts over the past week, Trader Joe's accrued a paltry two.

Recipients of the Whole Foods posting included "the super cute girl in the blue dress smoking a cigarette" (outside of the store), a "thin, pretty, stylish Asian girl," a "tall, handsome guy" contemplating beer, and a guy "looking for fennel seeds."

But if Whole Foods boasts quantity, the Trader Joe's postings have a more personal quality to them: One, addressed to "Marissa," recalls a discussion about Israel while in "the super long line," while the other, addressed to "Ramon," says, simply but poignantly, "I took your number. Sorry I never called."

Food Emporium, by the way, racked up two posts, while Key Foods scored three, one of which pretty much summed it all up: "would love to sample your cooking."

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