Death Match: Burger King Breakfast Bowl vs. McDonald's Angus Deluxe Snack Wrap
Few things are as relentlessly flogged on TV as the new product rollouts of fast-food chains. We've been exposed to two in particular over the last few months: the BK Breakfast Bowl and McDonald's Snack Wraps.
Though aimed at different meals, both represent the attempt of the big chains to hang on to their respective market shares by exploring new product niches. Both items are comparative bargains compared with full meals, poised in the price gap left between dollar menus and high-calorie, all-inclusive meals. We decided to pit the products against each other in a fight to the death, to see which was best. Hey, maybe you should buy stock in the company that wins, because it doesn't get any more elemental in the food industry than a tussle between Ronald McDonald and the Burger King, to see which product lives and which dies.
First Up: Burger King Breakfast Bowl ...