Asian Chipotle Will Get Competition from "Asian Chipotle"

sensebowl.jpg
Crain's
Will there be Asian burritos on the menu?
Crain's reports that the first of five locations of Sensebowl, a new "fast-casual Asian eatery concept," is set to open this week at 150 East 52nd Street. Partners Jonathan Krieger and John Woo describe the chain as "Chipotle meets Momofuku." Seems like a good idea, except Chipotle is already on track to debut its own fast-casual Asian concept for mid-2011. Sensebowl might have beaten Chipotle to the punch, but Chipotle already has a strong and loyal fan base. But maybe David can defeat Goliath with some really pungent kimchi?


Have a tip or restaurant-related news? Send it to fork@villagevoice.com.



Sponsor Content

My Voice Nation Help
0 comments
Loading...