And The Next Big Small Brand is Sweet Loren's

SweetLorensImage.jpg
Next Big Small Brand
Pillsbury Doughboy, beware.
Last night the winner of the Next Big Small Brand -- the second annual contest designed to help small, local food-related companies make it to the big time -- was unveiled. (The winner receives free marketing, branding, and design services to help grow and develop its brand.) Winning both the people's choice and judges' awards was Sweet Loren's, maker of natural frozen cookie dough for busy home cooks.

Loren Brill founded Sweet Loren's to bring busy families a healthier version of frozen cookie dough, made with unprocessed ingredients. Sweet Loren's currently sells dough in four flavors, including Heavenly Chocolate Chip, Chewy Oatmeal Cranberry, Bold Espresso Chocolate Chip, and Dark Double Fudge Brownie.

Brill beat out four other contestants, including the Bombay Emerald Chutney Company, which makes chutneys in flavors like Royal Mint and Royal Pomegranate, based on old family recipes; Brooklyn Cured, which produces sausages and other charcuterie from local, sustainable farms; La Newyorkina, maker of Mexican-inspired ice pops that come in flavors like mango-chile and cucumber-lime; and candy mavens Liddabit Sweets, makers of artisanal, all-natural confections.

Entries were judged on presentation, uniqueness, marketability, and demand, while entrants were supposed to "embody the spirit of entrepreneurialism and enthusiasm for their product or concept." So congratulations, Loren. Go forth and prosper into a Big Brand! May we now see you at the Brooklyn Flea and beyond. Just don't get so big that you end up selling out.


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5 comments
Savtah
Savtah

What a lovely picture of a beautiful gal! We are in Rome and Israel visiting family and sightseeing . What's new with you and your sister Wade and brother Micah? Love, Julie (Jon's mom)

Margiebosco
Margiebosco

Just an "old" friend of Dad's and Peter's following your progress from afar. When I get into the City, I am going to buy all of your flavors and make them for my grandchildren! Bonne chance!

Molly P.
Molly P.

YESSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!

Carole Lalli
Carole Lalli

Loren--it was great to be there and be part of your big night. For anyone who was not there, the competition was quite stiff, all very good products, so Loren's victory was considerable. Not to mention that the five finalists were culled from 200 original entrants.

Carole

Liza de Guia
Liza de Guia

Loved seeing you again and hanging out last night Lauren! Can't wait to make a food date soon! Also, I'm so excited for the future of Sweet Loren's she deserves all this success for all the heart she's put into her frozen cookie/brownie dough product. It has such a great message and I hope more people go to Whole Foods in Columbus Circle to buy and try her product here in New York!

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