Sacrilegious Super Bowl XLV Doritos Ad Yanked By Frito-Lay


I thought the ad -- recently screened on AOL, so it's still being mainstreamed on some level -- was funny, and a little stoopid, too. It's really like something you'd see in a Luis Buñuel movie, like The Phantom of Liberty or The Discreet Charm of the Bourgeoisie: A group of congregants line up to receive Communion in a church, and the priest feeds them Doritos! Are Doritos really the body of Christ? These days, for sure.

Well then Pepsi is the blood of Jesus, because that beverage was also featured in the commercial as part of the mock Communion. Fork in the Road applauds the irreverence of the commercial, and it's just this sort of humor that makes more people interested in Super Bowl ads than in the actual game.

The ad is the handiwork of the guy playing the priest -- Michael Lyons, who is apparently a graduate of Notre Dame. It's really amazing that he made it through the entire production process (commercials often take over $1 million to make) without someone noticing.

On the other hand, are Christians so touchy that they'd go ballistic over this ad? A few would, but then isn't every kind of publicity good publicity? Doesn't freedom of expression mean that we don't have to all be walking on eggshells all the time? Look to find this incident the subject of a South Park episode soon.

Write to Frito-Lay and complain about the commercial being pulled. And then go dump that bottle of Pepsi (which owns Frito-Lay) down the toilet.

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14 comments
FantasiesNDreamz
FantasiesNDreamz

Uhmm, hello all of America is not Catholic/Christian. And it's not even offensive at all. It's meant for humor lighten up on the bible belt and shame on you Super Bowl for caving and pulling a funny ad to please one part of America. Pathetic

Stilliftin
Stilliftin

I HATE THE SUCK FINGER ONE EVEN MORE! discusting ads. i may never eat doritos again

Paulg877
Paulg877

Yea, no hate crime here. Oh, that's right, hate crimes apply to everyone _except_ Christians. The hypocrisy of the liberal mind is staggering. Go make a commercial mocking a Jewish or Muslim religious ceremony and then, in the middle of the firestorm, apply your nonsense about "touchy" Jews and Muslims who just need a little good publicity. The thinking behind this commentary, as with the ad itself, is pure horseshit.

ScottyB
ScottyB

I feel that if folks want to laugh at this ad, feel free, and if folks want to be offended, feel free also. It's an ad for a FRIKKIN' chip company. If those chickens are so scared of the thumpers to post this ad on national tv, it's their business, and it's also their funeral. Thank goodness this is a free country, and we can choose to worship or ignore the thumpers if we please. And yes, it's myrright to express my opinion by calling thumpers, thumpers. Thanks.

Pellegrinoland
Pellegrinoland

I love this!! Would have been even better (and been more true to life) had they used the snacks to lure a new supply of young boys. And I love that they also make it a "paying bills" issue, as opposed to them just trying to increase the flock. Jolly grand!

Kadija
Kadija

NYPD serves anyone with a GED regardless of age ,identity or country of origin.

Kadija
Kadija

Men with GED education do not have a concept iof money and mule

like tortured women in fake victories over their captors.

Kadija
Kadija

Real Women Have an unyet born mark

and do not trifle with exclusive conversation that lead men to doom.

Women do go to prison Europen women do not.

Kadija
Kadija

lusive

exclusive conversation

at a privy hour makes't a forced connection

Jeannie Scudieri
Jeannie Scudieri

The Communion that we receive is the Body and Blood of Christ. This is a sacrilege to us Catholics.Boycott doritos and pepsi! Ans fire the adman that came up with this.

Isaiahj561
Isaiahj561

Seriously, if we're going to get all sensitive about a soda and chip commercial, (and not a very funny one at that) then I really need to protest all these bible thumpers shoving their crap down my throat...

Hibou
Hibou

LOMFA, Robert, A giant Texan-based snack corporation owned by crappy mega soda company peddeling its junk to bible thumbing consumers, WHAT- A -SHOCK!

me
me

get it through you're apparently thick head, the whole world isn't Catholic. I agree.... get over it!

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