Taco Bell's Beefy Crunch Burrito, a Review in Which Fork in the Road Performs a Caesarian

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The Beefy Crunch Burrito comes shrouded in a generic wrapper, as if Taco Bell isn't sure it's a keeper.


National fast-food chains continue innovating at breakneck speed, trying to keep pace with the competition and stabilize their market share -- all the while being assaulted by new chains and much better stand-alones in key urban areas. Realizing that all their food is insipid and bland, in a country where consumers are increasingly craving hot peppers, and also realizing that their food is invariably so soft it could be eaten without aid of teeth, Taco Bell has decided to retro-engineer its newest product -- the so-called Beefy Crunch Burrito.


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The exterior of the Beefy Crunch Burrito, with a spork shown for size comparison.


The burrito isn't gigantic, like the burritos you get at Chipotle, but it's cheap as hell. I paid $1.39 for mine in New York, where everything tends to be more expensive. As is conventional, the burrito is rolled like a spliff in a flour tortilla. We performed a Caesarian section -- using a spork instead of a scalpel -- to see what was inside without injuring the burrito, and found yellow rice, ground beef, chopped raw onions, and cheese in enough abundance that one could make an entire meal.

As usual, the fillings are quite salty, too, leading you to reach again and again for that jumbo soda, but there the resemblance to the conventional burrito ends. For you see, the inside is dotted with Fritos corn chips. Which might sound weird for a national brand combination (Taco Bell and Frito-Lay?), but remember that PepsiCo, the parent of Frito-Lay, owned Taco Bell in the '90s and still has a substantial piece of Yum! Brands, which currently owns Taco Bell.


Next: See what's inside!


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9 comments
Bweikie
Bweikie

Wanted to love this,but it pretty much sucks - any possible crunch is drowned out by all the sour cream and cheese sauce. Felt like I was gagging on it! I'm sticking to Double Deckers - awesome!

Boss3514me
Boss3514me

Where's the beef???? I bought two of these burritos last week, and not enough actual meat in them to fill a teaspoon. Typical Taco Bell---the actual product looks nothing like the pictures on their menu board. I will buy my mexican fast food from Taco Bueno from now on.

Everett Gibson
Everett Gibson

Your questions may be put to rest for I am among you. I've had a total of 6 of these (2 trips 3each) for .99 each. I always go to tacobell.com when I see something new on tv. After looking over the ingredients which are beef, rice, cheese, sour cream and of course the fritos (I don't know what the hell is going on at the new york taco bells because theres no onions listed on taco bell's site. Basically these burritos are nothing new just hot fritos added. They tend to be good on the edges but get soggy in the middle. All aboard!!!! Last train to Diarrhea Town!!! yeah man I love taco bell I mean LOVE taco bell but these beefy crunch burritos are just asking for a world of hurt.

a.cao
a.cao

Are you gonna do a taste test on the new oatmeal from McD's??

Junk Food Betty
Junk Food Betty

I have to say, I didn't find the heat quite that mind-blowing, but at least it was there. Mine wasn't crunchy, because I went through the drive-thru and took it home, so obviously the chips got instantly soggy. I just didn't think the corn taste went well with the rest of the well-established Taco Bell ingredients.

Nice review though, and great pictures!

Steve Silberman
Steve Silberman

Robert, even Jesus didn't have to make this much of a sacrifice for the people. Save yourself!

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