Taco Bell's Beefy Crunch Burrito, a Review in Which Fork in the Road Performs a Caesarian
National fast-food chains continue innovating at breakneck speed, trying to keep pace with the competition and stabilize their market share -- all the while being assaulted by new chains and much better stand-alones in key urban areas. Realizing that all their food is insipid and bland, in a country where consumers are increasingly craving hot peppers, and also realizing that their food is invariably so soft it could be eaten without aid of teeth, Taco Bell has decided to retro-engineer its newest product -- the so-called Beefy Crunch Burrito.
The burrito isn't gigantic, like the burritos you get at Chipotle, but it's cheap as hell. I paid $1.39 for mine in New York, where everything tends to be more expensive. As is conventional, the burrito is rolled like a spliff in a flour tortilla. We performed a Caesarian section -- using a spork instead of a scalpel -- to see what was inside without injuring the burrito, and found yellow rice, ground beef, chopped raw onions, and cheese in enough abundance that one could make an entire meal.
As usual, the fillings are quite salty, too, leading you to reach again and again for that jumbo soda, but there the resemblance to the conventional burrito ends. For you see, the inside is dotted with Fritos corn chips. Which might sound weird for a national brand combination (Taco Bell and Frito-Lay?), but remember that PepsiCo, the parent of Frito-Lay, owned Taco Bell in the '90s and still has a substantial piece of Yum! Brands, which currently owns Taco Bell.
Next: See what's inside!