Amanda Cohen Is a Pop-Up Ninja
Categories: Good Stuff, Marx
"In the past month I've launched so many pop-ups I can't even count them anymore. Not only that, but I've pioneered the technique of the pop-down. I had Hour, then there was Minute, then the startling Behind You! and my personal favorite, The Commodore Beckwith, located inside the 2nd floor bathroom of the Union Square Barnes and Noble. The Commodore Beckwith almost had a customer but it turned out that what my floor team thought was a party of one was actually just a man looking for a place where he could stick newspapers down his pants." --Amanda Cohen discusses her own illustrious -- and surprising! -- pop-up history on the Dirt Candy blog
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