So Does That Make Whoopie Pies Cher or Miley?
"I don't think any of us really want Pie to be the next Cupcake. Cupcakes can forever be the tabloid Lindsay/Britney/Paris and pies will be the classier Aretha/Stevie/Joanie. Pie is too good to go down that dark road." --Matt Lewis, co-owner of Baked, offering some refreshing perspective on the "all-engulfing media pie craze" [Via Eater]