Taco Bell Employees Speak Out, Placate Angry Consumers with 88 Cent Crunchwraps


It's been a hard few months for Taco Bell, with consumers (Our Man Sietsema included) angry about the lack of beef in the company's products. So what better way to lure back customers than with a cheap deal and new ad campaign? Except this one is still sending the wrong message.

Taco Bell's latest ad campaign features its employees "sharing the facts" about the chain and its food products. In the ad, an employee proclaims, "Our seasoned beef is 88 percent premium ground beef and 12 percent signature recipe. If you want to see that signature recipe, go to tacobell.com. It's right there." He then tells the consumer that a Crunchwrap Supreme is available for the discounted price of 88 cents -- symbolic as it's the same percent of premium ground beef used in the brand's seasoned beef recipe.

Now, everyone loves a deal, and saving $1.50 or so off the Crunchwrap seems like a generous offer, but doesn't this ad just reinforce the notion that there's still 12 percent of "signature recipe" in the beef? What consumer wouldn't prefer 100 percent beef? Even if that meant a $1 Crunchwrap.


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4 comments
ben from philly
ben from philly

Here is the "signature recipe" from the website:Beef, Water, Seasoning [Isolated Oat Product, Salt, Chili Pepper, Onion Powder, Tomato Powder, Oats (Wheat), Soy Lecithin, Sugar, Spices, Maltodextrin, Soybean Oil (Anti-dusting Agent), Garlic Powder, Autolyzed Yeast Extract, Citric Acid, Caramel Color, Cocoa Powder (Processed With Alkali), Silicon Dioxide, Natural Flavors, Yeast, Modified Corn Starch, Natural Smoke Flavor], Salt, Sodium Phosphates. CONTAINS SOYBEANS, WHEAT

1wdsdfvg
1wdsdfvg

you are an idiot....the other 12% consists of seasonings and stuff to give it more flavor. If you want 100% pure beef go make a taco yourself and stop whining to the rest of us

Xeonca
Xeonca

what everyones not getting is that yeah .sure. it would of course be nice to have be 100% beef but you wanna know why taco bell, carls jr. , mcdonalds and all those fast food places are there? BECAUSE THEY PROVIDE CHEAP FOOD. so for people that dont have alot of money. WE dont care! because we know that its cheap for a reason.and i would rather pay 2$ for a crunch wrap that is 88% beef then pay 3-4 $ for one that is 100% so everyone just needs to calm down about this . it's stupid

esquared
esquared

12% recipe = soylent green?

last time i ate taco bell, i almost got sick, like my body refused to intake it. there's just something in taco bell that's just unnatural. it's not just the lack of beef; it's also a lack of meat or anything natural. i think it's just full of chemical to make it edible. i don't wanna look on that website on whatever that 12% may be.

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