Swedes Flood Newly Opened Sockerbit; Others Scratch Their Heads

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How many of these Swedish candies can you identify?


Cola snakes, lemon gummy hearts, strange chalky hard candies tasting mainly of salt, bi-color gummies that seem to claim medicinal properties, yogurt-covered candies, squishy fruit gumdrops with strange menthol undertastes, stealth licorice that you won't be able to detect until it's in your mouth and half masticated ...


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The facade of Sockerbit is designed to look good with lots of snow on the ground.


The long-delayed Swedish candy merchant Sockerbit finally opened on Christopher Street yesterday. One wonders why it took so long -- the interior is basically gallons of dazzling white paint and several sets of wall-mounted bins.

Inside the bins are perhaps 100 forms of candy, only one-third of them identifiable to American consumers (though you'll recognize the genres of most, including gummy candies, hard candies, licorices, yogurt-covered things, and molded marshmallows.) In fact, the store takes its name from a certain kind of compressed white marshmallow.

On a sunny but cold Sunday afternoon, the store was filled with Swedes and other Scandinavians, happy to find candy they didn't have to trek to Ikea to get. The product is sold by weight, at $13 per pound, and you're sure to find something there you like. And the kids will go crazy at the prospect of an entire new candy universe.


Sockerbit
89 Christopher Street
212-206-8170


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Grab a bag, grab a scoop, and start shoveling.


My Voice Nation Help
17 comments
Gary
Gary

Lots of that candy is not Swedish, I recognized multiple Finnish brands I saw while Living in Finland

E in NYC
E in NYC

Åååååhhhhh va´roligt !!! I´ll be there soon :D

Sandy
Sandy

i would like to purchase your sugar free candy

please advise

sandy

KMSeattle
KMSeattle

When can we shop online? Or will you open in Seattle :-)

kiki
kiki

beste godteri jeg noensinne har smakt! det er ikke bare svenske godteri men en blanding av godteri fra hele Skandinavia! helt topp! 

inkyD
inkyD

DROOL... I can't wait to load up!

Ullis
Ullis

Wow, soo cool! We will get there in september!// Regards from Gothenburg Sweden

Dlwilson26
Dlwilson26

What is this "Coals to Newcastle?"

shopping cart software
shopping cart software

I haven't tasted these Sockerbit candy yet, but for sure they look extremely good after seen.

Detroiterinnyc
Detroiterinnyc

You forgot to mention it smells like heaven in there!

thekid
thekid

If you wrap the cola snake around the gummy red Ferrari, you not only get a great b-movie monster scene, you also get a taste sensation!

Irtokarkki
Irtokarkki

I find it strange that this kind of candy shopping has only now found it's way out of the nordic countries in Europe. This is the ONLY way to shop candy.

swedennewyork.com
swedennewyork.com

We are so thrilled about this, in fact - to celebrate the opening of Sockerbit, we are giving out five pounds of their Swedish candy to five lucky winners!

Enter our Swedish Candy Giveaway Lottery here: http://on.fb.me/gcMxdO

TeddyDelivery.net
TeddyDelivery.net

You can't find better candy than this in US! Thanks 'Sockerbit'!

guest
guest

Swedish candy is the best in the world! Love it!

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