Edible News

A Real-Life Cupcake War; Introducing Scent Marketing

By Chantal Martineau Tue., Jul. 19 2011 at 7:55 AM
Categories: Edible News, Featured

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Candace Nelson, a judge on the Food Network's Cupcake Wars and the founder of Sprinkles Cupcakes, is suing the owners of Pink Sprinkles in Fairfield, Connecticut, for trademark infringement.
[Boston Globe]

A new McDonald's in Spring Valley, a Las Vegas suburb, is hosting live jazz nights -- dubbed McJazz at McCafé.
[LV ReviewJournal]

A Net Cost supermarket in Brooklyn is using scent marketing: machines mounted on the walls that fill the air with milk chocolate, fresh-baked bread, and other smells.
[CBS News]

Mobile food vendors racked up a total 2,517 health violations this year, from poor personal hygiene to serving up mystery meat to live rodents.
[NY Post]


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Tags:

cupcakes, Edible News, food carts, McDonald's, supermarket
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Simon Green
Simon Green

It's normal to have some kind of scenting in bakeries for example, where the fragrances from bread machines are fed back into the store area. But the commercial,  scent machines are something new and make it much easier to have a constant, though artificial, realistic scent for enticing shoppers.

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