Here's Another Way to Make Money off the Shake Shack
Turns out that line-jumping isn't the only way to make money off Shake Shack: You can also rip off its entire menu, line by line, and right on down to the logo.
Hmmm
From A Hamburger Today comes the curious and potentially legally actionable tale of Milk Burger, a new establishment in East Harlem. Not only is Milk Burger's logo an obvious homage to Shake Shack, its menu is an almost exact replica of the latter's. The restaurant has even lifted the Shack's description of its 'Shroom Burger, word by word, to describe its own portobello burger, as you can see here:
... though it was nice of them to change "ShackSauce" to "MilkSauce."
On its website, Milk Burger has also gone through the trouble of using an uncredited photo taken by AHT's Robyn Lee. It's a photo of a Shack Burger. Lordy. This makes the folks who tried to pass off Prime Meats' menu as their own look like career professionals.
Have a tip or restaurant-related news? Send it to fork@villagevoice.com.
And follow us on Twitter: @ForkintheRoadVV.
Location Info
Venue
Map
Shake Shack
366 Columbus Ave., New York, NY
Category: Restaurant
|
0 user reviews
|
Write A Review |
| Save to foursquare |
|
Email to Friend
Write to Editor
Print Article
