Battle of the Fancy Madison Avenue Chocolate Bars: Ladurée vs. La Maison du Chocolat (Plus Some Macaron Porn, Too)

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Lauren Shockey
Calling all chocoholics
If you're going to spend $10 on a chocolate bar, it had better be a damn good one. Or so you'd hope. But what do you do when the market becomes flooded with overpriced chocolate bars? How can you know how to best blow your weekly paycheck on cacao? Well, kids, that's what Battle of the Dishes is for. This week, we paid a visit to the just opened Ladurée (864 Madison Avenue, 646-558-3157) hoping they'd be selling delicious patisseries like at the original in Paris, but alas, only macarons and chocolates (and, oddly, sweet-scented perfumes and candles) could be had. And since we've already done a macaron smackdown, chocolate it was. And who better to battle Ladurée than La Maison du Chocolat, its equally Francophilic neighbor, located just eight blocks north. Behold the battle of the fancy Madison Avenue chocolate bars. Plus some pics of Ladurée's macarons because clearly we weren't going to go and not buy any. What kind of person would torture herself like that?

Lauren Shockey
Fancy chocolate #1

Wanting to get something a little more exciting than plain old chocolate, we opted for the 100 gram (3.5 ounce) 56% dark chocolate bar with hazelnuts, priced at $10. The package suggested consuming it by November 30th, 2011, indicating that it contains few stabilizers that would preserve its shelf life. Bolstered with lots of hazelnuts, the chocolate was smooth and very palatable, with honey and vanilla-ish undertones. It's sweet, yes, and true chocolate purists might quibble at the lower cacao percentage, but all in all, it makes for a nice chocolate bar for snacking. Plus, the simple elegance of the lilac-colored box embossed with gold lettering drew us in right away. What can we say? We're suckers for pretty packaging.

Location Info


La Maison Du Chocolat

1018 Madison Ave., New York, NY

Category: General

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