Milk Bottles and Cartons: Do They Have To Be Boring?

Categories: Drink Up, Sietsema

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inspirationfeed.com
Designed by Lisa Ellerin, Alicia Prentice, Olivia Duval, Chris Yoon, Amy Ross, Blake Sanders | Country: United States


When you go to the bodega or supermarket to buy milk, the packaging is invisible -- you reach for the product without really looking at it, dump the bottle or carton in a red plastic basket, and proceed with your other shopping tasks. But it doesn't have to be that way, according to Igor Ovsyannykov of the blog InspirationFeed.com.

He accounts for the lack of imagination in contemporary milk packaging by citing the ephemeral nature of the product: "Business wise, there is no point to spend money on a design that will get thrown away in a couple of days (I'm not saying this is what every single company thinks, but most of them do)."

To counter this stultifying negativity, Ovsyannykov has collected 30 milk packaging designs, some from students, others from professional designers. Here are four more of our favorites.


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inspirationfeed.com
Designed by Christy Srisanan and Erick Barrios | Country: United States


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inspirationfeed.com
Designed by KIAN | Country: Russia


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inspirationfeed.com
Designed by Hattomonkey | Country: Russia


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inspirationfeed.com
Designed by Ben Stevens | Country: Australia

Thanks to Amy Thompson (@thompsonamye) of Lucy's Whey for the link via Twitter.


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1 comments
Rob Feckler
Rob Feckler

Very, very creative! I guess these can count as my fave ones, too. My favorites are the first and the “cow’s face” design. The first one looks environment-friendly because of the paper-like carton box used – and that’s the thing these days. That “cow’s face” design, on the other hand, can encourage kids to drink milk… Why? ‘Cause it looks cute and fun to hold every time. :)

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