Give Blood, Get Booze?

Categories: Edible News

boozenews2.jpg
Finally, a British booze company has given good reason to be charitable.

In Leeds, teens recently flocked to a church, where they gave blood in exchange for Turbo -- a Four Loko-like blend of alcoholic lemonade and lager, the Sun reports.

And if doing the right thing couldn't get any better, groups of four could get a whole case of Turbo, which promises a "messy night out" without the mess of mixing your own drinks.

Some have disapproved of the marketing campaign, as more and more young people in the U.K. have suffered from alcohol-related ailments in recent years.

The National Health Service told the media that Northeast England has been slammed with a 400 percent increase in early thirtysomethings hospitalized for alcoholic liver disease. Leeds has a large teen and student population, putting the city at high risk for this epidemic. Hence the queasiness over marketing cheap drinks to youth.

Much to the chagrin of young British philanthropists, Turbo has decided to stop the promotion, saying the idea was "in poor taste."


For more dining news, head to Fork in the Road, or follow us @ForkintheRoadVV.


My Voice Nation Help
0 comments

From the Vault

 

©2013 Village Voice, LLC, All rights reserved.
Browse Voice Nation
  • Voice Places New York

    Voice Places

    Find everything you're looking for in your city

  • Happy Hour App

    Happy Hour App

    Find the best happy hour deals in your city

  • Daily Deals

    Daily Deals

    Get today's exclusive deals at savings of anywhere from 50-90%

  • Best Of

    Best Of...

    Check out the hottest list of places and things to do around your city