Hostess Ding Dongs: Have They Rung Their Last?

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The New York Times reports that Hostess Brands -- the company that manufactures Ding Dongs, Twinkies, and Hostess Cupcakes -- has filed for Chapter 11 bankruptcy.

The privately held company, based in Irving, Texas (also the home of Frito-Lay), is groaning under nearly $900 million in debt, much of it held by labor unions, pension funds, and individuals. There are an estimated 100,000 creditors in total.

The company, then known as Interstate Bakeries Corporation, underwent a similar bankruptcy reorganization in 2004, emerging from the process in 2009. But don't worry, the company assures us it will continue making its tasty treats during this reorganization. Other company products you may be familiar with include Wonder Bread, Nature's Pride Bread, and Drake's Cakes (which always seemed like low-rent Hostess).

In the last fiscal year, the 82-year-old company posted a $341 million loss. One of the problems with the brand may be its reputation for unhealthiness. Can we expect a whole-wheat Twinkie with a soy cream filling in the future?

If you want to help out, buy a Twinkie. Actually, you'll have to buy at least two.


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2 comments
j.s.
j.s.

is it true frito-lay in bankrupcy???????????????????????

diamondkevdandy
diamondkevdandy

Goodbye Wonder bread and all that egregious "food"! What shit! Although I used to like the Ho-Ho with a cup of coffee I'm glad to see them go. All that shit has palm oil in it. That's the worst. The next step is to get rid of sodas. One soda per day is 50lb of sugar per year.

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