Taco Bell's New Doritos Taco

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The cheaper of the two is the one to get.


In an amazing act of cross-branding, Taco Bell has painted its hard taco shell bright orange with a chemical-tasting spice mixture -- and called it a Doritos. Or maybe what's amazing is that they didn't think of it before -- from 1978 to 1997, PepsiCo (the corporate parent of Frito-Lay) owned Taco Bell, and several other fast-food franchises, as well.


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In the more expensive version, the tomatoes are a nice addition, but the taste and texture of the crema is terrible.


Doritos are a product of the Frito-Lay division of PepsiCo. The salty snack was invented sometime in the 1960s, a thin triangular corn chip fried to crispness. The product is reminiscent of the tortilla chips used to dip guacamole, which also underpin nachos and are stirred with salsa to make chilaquiles.

My father, Jacob Sietsema, had an important hand in inventing some of the earliest Doritos flavors, including Nacho Cheese, which is the one being used in the Taco Bell taco shell. Of the original Doritos, he once told me, "Doritos were invented for Northerners. The Frito-Lay company's most important product at the time was Fritos, a corn chip with a very strong flavor. The company reasoned that consumers up north preferred something more bland and mild."

So it was with a strong sense of the Doritos' history that I bought my first Taco Bell Doritos taco, which sports the slogan, "My taco is a Doritos." Actually I bought two: a pared-down version containing only spiced ground beef, iceberg lettuce, and curls of yellow cheese ($1.29), and a more opulent rendition that adds crema and chopped tomatoes ($1.69).


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Ryan Staskel
Ryan Staskel

You suck in the existential sense. It's Taco Bell, moron.

Minus Manhattan
Minus Manhattan

Why do you keep referring to sour cream as crema? 

Rsietsema
Rsietsema

That's what the substance is called in Mexico, where it's a standard taco accoutrement, and here, too, where tacos are concerned. Sour cream is much thicker, like pudding, and made with a slightly different culture. Taco Bell calls it sour cream only because that's the closest American ingredient.

Jive Tacoing
Jive Tacoing

Do you also use the Spanish for "Crunch Wrap"?

Minus Manhattan
Minus Manhattan

Interesting. I've been all over the U.S. and to Mexico many times and have never heard it. Is it basically the spanish word for Crème fraîche?

Anonymous
Anonymous

^^ exactly what I was going to say.

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