Ashton Kutcher's Racist Popchips Ad Is Pulled

Categories: Edible News

A recent $1.5 million advertising campaign by Popchips featured Ashton Kutcher playing a number of quirky characters including an Indian gentleman named Raj. The character was played in brownface with a fake Indian outfit and accent. As of this morning, after much criticism, the video featuring Kutcher as Raj has been pulled from Popchips' YouTube channel.

Anil Dash weighed in on the video (and later received an apology from Popchips founder Keith Belling).

"Right now you're making the world worse. Not just for me, or a billion other Indian people, but for my son, who I am hoping never has to grow up with people putting on fake Indian accents in order to mock him. Maybe people won't be familiar with that stereotype if you, yes you personally, can refrain from spending millions of dollars and countless hours of your time on perpetuating that stereotype in order to sell potato chips."

Dash goes through a list of things he'd like to see Popchips do in the aftermath, and it includes more than apologizing.

Via Media Decoder

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10 comments
Johngilchrist
Johngilchrist

So Indians will stop with the racist mocking of other Asians and especially black Africans that is endemic in Indian culture, including India's mainstream media which has popular shows that can be viewed in the US on satellite channels?

Bs Detector
Bs Detector

I am SHOCKED and OUTRAGED!

Can we please get back to mocking southerners, rednecks, hillbillies, christians  and nerds?

Idiots
Idiots

The world population has become a bunch of hypersensitive pussies.

Steve a
Steve a

Wow can nobody take a joke anymore?

Jethro
Jethro

Popchips give you diarrhea.

Tejal Rao
Tejal Rao

When blackface is approached thoughtfully in comedy, the results can be interesting, provocative *and* funny (see 30 Rock's recent live episode) but this ad wasn't approached thoughtfully. More to the point, the whole "can't anyone take a joke" defense is a super lazy response to accusations of racism! It's not about being able to take the joke, it's about being able to tell it. Popchips was irresponsible, a bad teller of jokes.

Miklos Zoltan
Miklos Zoltan

Did you read Dash's article? As someone who is typically of the "can no one take a joke?" mindset, I hope when I say that it made a lot of sense to me it means something. You should check it out!

Babu Bhatt
Babu Bhatt

You bad man! You very very bad man!

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