Q&A, Part 1: Restaurateur Carlos Suarez on His New Venture Rosemary's, Rooftop Gardens, and the West Village Community
Brian Park Carlos with his cousin, Guini Suarez, one member of the Dekar Design team (who designed Rosemary's)
Maybe it's the food or the cleverly designed space--or perhaps it's just the bees on the roof--that have created all the buzz surrounding Rosemary's, the latest West Village venture from restaurateur Carlos Suarez. Suarez, who opened Bobo in 2007, has been planting roots in this neighborhood in a variety of ways. We sat down with him to discuss the restaurant, its rooftop garden, and his commitment to the local community, including his agricultural projects with students at P.S.41.
Can you tell me a bit about your background as a restaurateur and how you decided to go into the restaurant industry?
I went to university in Philadelphia. Discovered the Italian market in Philadelphia, and had a great time exploring that market and cooking for friends. Meanwhile, I was studying for a career in finance and ended up pursuing a career in finance. I worked for a small hedge fund for all of 11 months and realized that I didn't want to do that. I was young enough to be able to take a risk and pursue my passion. I ended up taking a hosting job at Blue Fin in Times Square, of all places. It was not somewhere I'd ever been, but I created a management-training program there. I started as a host, worked as a server, was terrible at that, bartender even worse, but ended up being a restaurant manager for that group...I spent two and a half years with them, but still wanted to pursue opening my own restaurant. I was working at Vento in the Meatpacking District, which is a big-box restaurant sort of thing, and it just occurred to me that the reason I was in the business was for a much more intimate experience, like having friends over for dinner. So the idea of pursuing a much more intimate restaurant than a big-box, commercial enterprise really motivated me. I really channeled that and went after a residential approach. I opened Bobo in 2007. About a year into it, or 18 months into it, I met Ben Flanner from Brooklyn Grange. He was, at the time, at Eagle Street Farm in Greenpoint. I also had the epiphany of going to Roberta's back then and saw what they were doing in their backyard. I was really inspired by that, and by what Ben was doing, and I wanted to bring that sort of urban agriculture to the city. So I began looking for places that were single-story where you could put a farm on the roof that people could see from the street, as opposed to on the sixth story and being much less accessible and much less visible.
Rosemary's is one of very few restaurants in Manhattan doing direct farm-to-table from the roof. Can you describe your set-up a bit?
I continued the relationship with Ben at Brooklyn Grange, sourcing their ingredients at Bobo, and we've remained friends from working together. We've done a bunch of events at Brooklyn Grange over the past few years, including a series of dinners called Plate to Gate. So they consulted on the farm upstairs--they helped us plan it, design it, and install it. They introduced us to an engineer who helped us work on the structure of the building, because we had to modify the structure to support the new load. Then Ben and his team came and laid down special fabric on top of the roof used for rooftop gardens. One Saturday in early May, we all showed up and a 60-foot-long truck with a huge crane and these massive bags of soil came and craned soil up onto the roof. We raked it all out and mounded it into different rows. We started with a few seedlings from the Grange--tomato seedlings and some pepper seedlings--but mostly it's all little seeds. Our chef Wade (Moises) and (sous chef Xan Hast) basically run the show upstairs. They manage it, plan it, work on it every day.
181 W. 10th St., New York, NY
37-18 Northern Blvd., New York, NY
261 Moore St., Brooklyn, NY
18 Greenwich Ave., New York, NY
42 E. 20th St., New York, NY