Turns Out, Yelp Ratings Really Matter to Customers

Categories: Edible News

AutoPlus-Motorcars-5-stars-on-Yelp.jpg
Believe it or not, but those Yelp ratings have a really strong influence on whether a restaurant succeeds.

According to Techcrunch, two Berkeley economists found that a half-star improvement on Yelp's five-star rating makes it 30 to 49 percent more likely that a restaurant will sell out its evening seats.

The researchers combined Yelp reviews of 328 San Francisco restaurants with a database that tracked real-time reservation availability from 6 to 8 p.m. They found that the power of Yelp to fill a restaurant's seats held up even when controlling for the decor, service rating, and cost.

From the Guardian:

The study found that the movement from 3 stars to 3.5 stars increased a restaurant's chance of selling out during prime dining times from 13 percent to 34 percent. Moving from 3.5 stars to 4 stars increased the chance of selling out during prime dining times by 19 percentage points.

Contact me here or follow me @dearclarissa & on Facebook. To keep up with all of our food coverage go to Fork in The Road or follow us on Twitter @ForkintheRoadVV.



My Voice Nation Help
0 comments
Sort: Newest | Oldest

Now Trending

From the Vault

 

Loading...