KitchenAid Insults Obama's Dead Grandmother On Twitter, Apologizes

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Talk about a major social media fail. On Wednesday night, a KitchenAid staffer tweeted this message: "Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president."

It was deleted shortly after, but not before the brand's 25,000 some followers got wind of it.

The brand launched an apology afterwards:

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And according to subsequent messages on @KitchenAidUSA, the staffer who posted the comment will not be tweeting anymore.

Cynthia Soledad, the head of the KitchenAid brand. released this statement to Mashable via email:

"During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won't be tweeting for us anymore. That said, I lead the KitchenAid brand, and I take responsibility for the whole team. I am deeply sorry to President Obama, his family, and the Twitter community for this careless error. Thanks for hearing me out."

Contact me here or follow me @dearclarissa & on Facebook. To keep up with all of our food coverage go to Fork in The Road or follow us on Twitter @ForkintheRoadVV.



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5 comments
BigotAidUSA
BigotAidUSA

@JessicaBurtzos @kitchenaidusa AMEN! They need to let go of their racist employees

stevenleysmith
stevenleysmith

@SMJackass @newspin what a coincidence ..... My KitchenAid died about three days before his election as well

LERuth49
LERuth49

@villagevoice #kitchenaid Disgusting -- where is the humanity if the religious right?? WWJD?

Marci MacLean
Marci MacLean

It was an employee, not the company's owner.

Michael Muchmore
Michael Muchmore

Add KitchenAid to the boycott list with Chick-fila and TD Ameritrade.

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