Mission Pok Pok Morini? Watch Danny Bowien, Andy Ricker, and Michael White Discuss Brand Building and Restaurant Empires

Categories: Clip of the Day

andy ricker.jpg
Andy Ricker

"Once you're calling yourself a chef, no one is really telling you what to do anymore," Danny Bowien said a few weeks back at a Culinatro panel on branding and restaurant expansion. The company spoke with the Mission Chinese owner, along with Pok Pok Ny's Andy Ricker and Osteria Morini's Michael White, about their feelings on the importance of social media and the challenges that come with pre-opening hype. Ricker notes that, in New York especially, there's not much time to make mistakes (although, judging by past lines at Pok Pok Ny, he's figured things out just fine).

For his part, White says that "fundamentally, we're all cooks," but becoming a chef means actually knowing about (and caring about) the lives of the people who work for you.

Follow Fork in the Road on Twitter and Facebook and check out the rest of our food blog. Follow me on Twitter @malstuch.

Location Info

Mission Chinese Food

154 Orchard St., New York, NY

Category: Restaurant

Pok Pok NY

127 Columbia St., New York, NY

Category: Restaurant

Osteria Morini

218 Lafayette St., New York, NY

Category: Restaurant

Sponsor Content

From the Vault