Mad About Barilla's Anti-Gay Stance? Four Things You Can Do Beyond a Boycott

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barilla.jpg
Barilla
But not if you're gay.

At this juncture in history, it's baffling that heads of companies continue to ostracize huge swaths of their customer bases by revealing themselves as raging bigots. But yesterday, Barilla became the newest member of this suicidal club when chairman Guido Barilla outed himself on Italian radio as a hatemongering homophobe, refusing to feature gay couples in his company's advertisements. If gays "don't like it then they will not eat it and they will eat another brand," he said.

And they will--Barilla backpedaled, but the boycott calls came swiftly and firmly from the gay community and supporters of LGBT rights. To which Fork in the Road says: Go get 'em! But if you'd like to do more to stick it to the man (OMG! Pun intended!), we have a few more suggestions for pro-gay extra credit.

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OneArmedMan
Mmm ... fagottini, our favorite gay pasta shape
Eat some gay pasta shapes
Farfalle, penne, fagottini--ever notice that pasta itself is kind of gay? Chow down on a phallic symbol or a dapper bow tie covered in white sauce, things Barilla actually makes for straights only (we'd recommend skipping those varieties, though). Lady-lovers might instead opt for gigli, which are shaped like flower-like woman parts.

beekmanboys.jpg
Beekman 1802 via Facebook
Gay-owned marinara sauce
Buy the Beekman 1802 Boys marinara sauce
Gay couple Brent Ridge and Josh Kilmer-Purcell own a farm in upstate New York that turns out, among many other things, marinara sauce. The guys built their lives into a lifestyle brand embraced by gays and straights alike, and as a bonus, they donate money to small American farms.

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26 comments
Tyler129
Tyler129

I'm not going to buy any more Barilla pasta and I don't believe that the owner is sorry. There's a parody of this whole thing at http://youtu.be/2y1l_OFOvyM and I think the guy in that video is just as sincere as Guido with his apology! lol

retroarama
retroarama


Would the CEO of Barilla Pasta's gadar go off on some  retro ads?
As everyone was buzzing about the Mad Men moment when Bob Benson brushed his knee against Petes, setting tongues wagging about Bob's possible homosexuality, the real Mad Men of mid-century Madison Avenue produced some real ads with homoerotic subtext of their own. For a look at some unintentionally gay vintage ads take a peek
http://wp.me/p2qifI-1rc


xhawk2
xhawk2

It looks like the gay fascists want another Floyd Corkins.

bananashotgun
bananashotgun

"I would never do (a commercial) with a homosexual family, not for lack of respect but because we don't agree with them. Ours is a classic family where the woman plays a fundamental role,"

This gets you called a hatemongering homophobe? People these days love their phony outrage. And it's sad that this is the kind of non-story garbage that people have to write so they can pat themselves on the back and look around and say "see! see! I CARE!".  And this is coming from someone who voted for Jill Stein and thinks gay people should be able to do whatever straight people do.  



Kzm Ufc
Kzm Ufc

DOn't stress you uppity ass....just plain fuck off.

gry57cin53
gry57cin53

Hope you have lots of money to keep your company going because you are going to have a lot less customers.I made sure all the grocery stores I buy from know I am not going buy your product.The word disgusting is not good enough or strong enough to describe you.

Randall Douglas
Randall Douglas

That's a good point to consider. I don't have all the details, but it sounds like the comments were offensive, when it would be better, if the person is not anti-gay per se, to just say we chose these actors to go after a certain demographic and it had nothing to do with their sexual orientation. We would love all people to enjoy our pasta. I don't think that's his stance, though.

Randall Douglas
Randall Douglas

Good to know. Thanks CEO for coming out and letting me know which pasta not to buy.

Kzm Ufc
Kzm Ufc

COs you're as gay as the pasta you eat, huh.

whalers25
whalers25

I guess quoting people properly lacks the  same zing.

If gays "like our pasta and our advertising, they'll eat our pasta, if they don't like it then they will not eat it and they will eat another brand," he said.

Gulserene Dastur
Gulserene Dastur

Thank you! That's exactly what I've been saying all day.

Max Berman
Max Berman

This story is irrelevant. I have never seen a pasta or food product advertisement that included a gay couple. The reason is simple. Advertising goes for the broadest image possible and gays are not a large population and alienate some people. If you read the link you will find a link that included the real context of this story and the CEO spoke quite respectfully regarding gay people and those who are outraged about this story are acting like thought police.

Corinne Mignon
Corinne Mignon

You know, it might be kinda sort important on a low level, but - did anything else important happen in the news today? The president of Gambia went in front of the UN and said that gays were worse than all natural disasters combined, and here in the US we're all talking about a CEO of a pasta company not wanting gays in his ads and making sexist comments? At least it seems a little more relevant than what's going on the UK, where the gays are all mad about this blow up "gay best friend" doll.

Mimoza Loathecraft
Mimoza Loathecraft

Barilla is actually not that great of pasta or sauce.... pretty nasty, actually, and there are plenty of better pastas.... way to dig yourself a ditch, man. If he didn't want to feature gay families, he should have just said nothing instead of bashing gays outright on public radio....

jenna-furrr
jenna-furrr

Fagottini--this is awesome, and Laura, you rock! : )

Janice Sloan Dunne
Janice Sloan Dunne

A boycott is not enough, as the only language Mr. Barilla can possibly understand is a good, hard hit to his wallet. What's needed is for the major supermarket chains to send back their Barilla products, and publicly announce that they won't be ordering any more. Including the reason why.

Max Berman
Max Berman

I don't understand this story and it seems like a non story to me. The CEO refused to feature gay couples in his company's advertisements? Who felt the right to ask the company in the first place? Nothing against gays but don't companies feature whoever they want in their advertisements and don't their choices generally leave out all sorts of people? I don't understand how such an issue could even be raised.

xhawk2
xhawk2

@gry57cin53 I guess you gay fascists forgot about you failed attempt to shut down Chick-Fil-A. You gay fascists want another Floyd Corkins.

xhawk2
xhawk2

@Randall Douglas Thanks, gay fascist. You conviced people to buy more Barilla. Gay fascists like you forgot about your anti-Christian, anti-American, anti-freedom tirades against Chick-Fil-A. Gay fascists like you want another Floyd Corkins.

xhawk2
xhawk2

@Janice Sloan Dunne Sorry, gay fascists. We know you hate freedom.

_Bedford_
_Bedford_

@Janice Sloan Dunne You should boycott grocery stores that carry Barilla!  No, petition your city council member and demand that Barilla no longer be sold in the city!  No, petition your senator and demand that Barilla no longer be sold in New York!  No, start a change.org petition and demand that the United States boycott Italy!  No, we should start a war on Italy!  That's the only way to make this right!!!!!

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