Hella Bitter Takes on an Essential Cocktail Ingredient (VIDEO)

Categories: In The Spirit

Hella Bitter via Facebook
Citrus and Aromatic Bitters
As the interest around craft cocktails continues to grow, three friends have joined forces to improve on one of the most essential drink ingredients: bitters. Together the partners in Hella Bitter -- Jomaree Pinkard, a consultant; Tobin Ludwig, an actor and mixologist; and Eduardo Simeon, senior manager at Martha Stewart Living Omnimedia -- have created two artisanal, hand-crafted, and meticulously perfected products: a citrus and an aromatic bitters.

In a small space in Long Island City, the trio fills large vats with the bitter elements: alcohol, a bittering agent, water, and large bags of spices, such as star anise, coriander, and cardamom. For the citrus, they also toss in hand-peeled rinds of grapefruits, lemons, and limes that they employ friends and family to help prepare.

Hella Bitter focuses its attention on tincture bitters, or non-potable bitters, meaning not drinkable. These are intense, extract-like substances that will transform a cocktail with only a few drops. In fact, the only difference between tincture bitters and more familiar extracts -- like vanilla or coconut -- is the addition of a bittering agent, usually gentian root, angelica root, or quinine. This small difference is what gives bitters a strong history as a medicinal product, used to calm the stomachs of sailer and soldiers long ago (and probably still today).

In the video that follows, Pinkard, Ludwig, and Simeon explain the power of bitters and show us how to craft some fantastic cocktails. Be sure to check out the recipes, demonstrated in the video, on the next page.

Location Info


239 W. 4th St., New York, NY

Category: Restaurant

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