Hella Bitter Takes on an Essential Cocktail Ingredient (VIDEO)

Categories: In The Spirit

The Martinez
Adapted by Tobin Ludwig
2 oz Tanqueray gin
3/4 oz Carpano Antica Sweet Vermouth
Heaping bar spoon of Maraschino liqueur
3 dashes Hella Bitter Aromatic
Lemon peel, for garnish

Combine all ingredients except garnish. Stir with ice for 5 to 8 seconds. Pour and garnish.

Hella Bitter
Old Fashioned

Rye Old Fashioned
by Tobin Ludwig
1 teaspoon raw sugar
2 dashes Hella Bitter Citrus
2 dashes Hella Bitter Aromatic
2 oz rye whiskey
Orange peel, for garnish

Douse sugar in bitters and let soak. Once soaked through, crush the sugar with a muddle. Add whiskey and stir to combine. Add ice and stir to incorporate. Garnish with a thick wedge of orange peel.

Produced & Edited by Erik Spink and Amitabh Joshi
Music by The Midnight Snackers and Nemo
Created by Eve Turow
Special Thanks to Fedora

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Location Info


239 W. 4th St., New York, NY

Category: Restaurant

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