graze.com: Mindful Snacking Without Losing Your Head

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John Luong
Online view of box contents
Snacking can be a risky proposition. Eschewing a snack may put you in a foul mood. A snack too substantial may ruin your appetite for actual meals. Choose unwisely and you may contribute negatively to your waistline. Make the same selection on a daily basis and the clerks at the bodega may smirk quietly to themselves regarding your well-worn behaviors.

Mindful of these pitfalls, graze.com offers a delivery service that aims to address these issues. After signing up, you may elect to receive one of their two options: the standard nibblebox or the caloriecounterbox, a low calorie subset of items that have a caloric payload of between 50 and 150 calories per serving. Each box contains four items, delivered on a periodic basis of your choosing. Once a week? Once or twice a month? Tell the nice website that you're going on vacation and avoid returning home to a stack of unconsumed snackboxes atop the regular pile of CB2 catalogs.

Intrigued by the possibility of solving one of my numerous first world problems, I signed up thanks to the graze.com Facebook ad, and five days later, my first selection arrived. My first box included products with such monikers as fruit and seed flapjack, jelly doughnut, Brooklyn bites, and Texan corn salsa. It was as though Trader Joe's started a mail order division.

Sample Box Contents

fruit and seed flapjack: rustic rolled oat flapjack with mixed seeds and dried fruits
jelly doughnut: raspberry fruit strings, raspberry infused cranberries, almond slices and sponge pieces
brooklyn bites: poppyseed pretzels, cheese cashews and roasted pumpkin seeds
texan corn salsa: corn chips, salsa almonds and roasted corn

The box also included a handy pamphlet that provided the nutritional information and ingredients of each individual snack. The pamphlet also had an online counterpart.

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John Luong
Nutritional pamphlet

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John Luong
Online nutrition information

The graze website completes the lifecycle by inviting feedback at the individual snack level. If the Brooklyn bites left you wanting, you never have to see it again. If you're a fan of the Texan corn salsa, maybe you'll see it again in a future delivery. Using your feedback, graze can figure out a bit about your palate and try to make sure you keep coming back for more, or in this case, keep sending more out to you.

Repeatability: In this particular situation, repeatability is the name of the game. Over the course of four deliveries and having provided no feedback, I received 16 distinct items. At a cost of $6 per box, the offering is cost competitive against more spontaneous, conventional means of snack acquisition (especially if, say, you're buying your snacks at the airport).

Conclusion: graze.com provides variety without the burden of choice. The value proposition improves if variety and portion control are valuable to you. In addition, if the relatively short expiration dates for the graze.com snacks connote the utilization of fewer preservatives, that is also worth considering.

Seamless Warrior John Luong explores New York City's vast landscape of delivery options.





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