Drink Two-for-One Cocktails All Summer Long With the Bklyn Passport
Summer drinking season is about to start in earnest, and you're likely already motivated to get out and try a new bar or two in your neighborhood. Should you be looking for a way to economize your exploits, you'll want to note the Bklyn Passport, a $20 booklet that gets you two-for-one drinks -- most of which are specialty cocktails -- at 20 different bars.
"The Bklyn Passport is a physical book, a little black book the same size as a real passport," says PJ Hoberman, one of the deal's creators. "The idea is to incentivize people to try new spots. And each special can really draw someone's attention -- we asked them to do a crafted cocktail that really shows off that one bar." That way, says Hoberman, you really get a taste of what that bar is about, rather than drinking, say, a shot of Jameson at a dozen bars around the city. "We looked for bars that were a little unique. There should be some creativity in the glass, and the bartender should have some personality."
The passport launched in Denver last year, when Hoberman and his business partner, Casey Berry, wanted to give people in that city's drinking community a way to experience multiple bars they might not otherwise frequent. Hoberman compares the endeavor to restaurant week, except that you have three months -- from Memorial Day until Labor Day -- to go to the bars on your passport instead of just a couple of weeks. "We wanted to get people exploring bars the way we normally explore bars, for not just one night but all summer long," he says.
It was so successful -- both from the bar goers' and bar owners' points of view -- that the duo decided to expand to other cities. They found a partner in Brooklyn, who curated the list of participants, and assuming things go well, they'll grow the program next summer. They'll also tackle Nashville.
You can buy the passport online at bklynpassport.com, and then you'll be shipped your physical book. Some bars on the list may also sell the passports, but Hoberman says that's not firmed up yet. And while the list of participants is set and has been printed, Hoberman says Denver passport holders were privy to a lot of additional deals, sent via email, as the summer wore on -- and he expects the same in Brooklyn. So look for admittance to pop-up parties, free beers, and deals from coffeeshops and retailers, too.
The passport is valid from Friday, May 23 (the Friday before Memorial Day), until Monday, September 1 (Labor Day).
See the full list of participants on the next page.