From June 1 through June 10, EAT (RED). DRINK (RED). SAVE LIVES is teaming up with chefs, restaurants, bars, and food trucks to fight AIDS and raise money for the medications that keep HIV patients alive and prevent transfer of the virus to babies in utero. Food and drink vendors all over the world will join the effort by designating items on their menu as (RED) or by serving (RED) drinks with a specially designed bottle of (BELVEDERE)RED vodka, and they'll donate a portion of the proceeds from those items to the campaign.
Caryn Ganeles Deborah Dugan, Pat LaFrieda, Mario Batali
But while this is a global effort, it's being headed up by a pair of New Yorkers: Chef Mario Batali is using his restaurants and public influence to lead the charge, and meat purveyor Pat LaFrieda is offering 50 percent off of three LaFrieda meat products to encourage restaurants to make (RED) dishes and donate the proceeds. Both attended a launch event last night at Batali's restaurant OTTO Enoteca Pizzeria (1 Fifth Ave, 212-995-9559), and they were accompanied by the CEO of (RED), Deborah Dugan.