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Featured

More Pastel Frosting to Befall the City

By Rebecca Marx, Thursday, Sep. 10 2009 @ 8:30AM
Comments (4)
Categories: Restaurant News and Notes

3900836419_595b1da170.jpg
David Berkowitz/flickr
Know the dot. Fear the dot.
​
Predictions of the coming cupcake crash be damned: New York is set to suck down another sugar suppository, courtesy of Sprinkles. The Los Angeles cupcake juggernaut, which modestly describes itself as "the world's first cupcake bakery," will open a New York location, according to its website. A rep for the bakery says neither the opening date nor location have yet been determined, but if any a cupcake purveyor can go mano a mano with Magnolia, Crumbs, and their sugar coma-inducing ilk, it's Sprinkles.

Though its name may conjure images of My Little Ponies and Easy Bake ovens, don't be fooled: The four-year-old bakery's owners have filed no less than three lawsuits against bakeries that had the nerve to use a decorative dot on their cupcakes, which Sprinkles claimed infringed upon its own trademarked dot. The company has also sent at least a dozen cease-and-desist letters to bakeries that used some iteration of "sprinkle" in their name. So if you thought that New York's cupcake bakeries knew how to fight dirty, just wait. Because nothing's dirtier than a dot with a grudge.

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Comments (4)

David Berkowitz says:

I'm just a fan but I keep bugging them to enter the fray. I do have my NYC faves but the City has nothing that compares with Sprinkles, and I'd like to stand in line for their cupcakes locally, not just in LA or Dallas.

Posted On: Thursday, Sep. 10 2009 @ 11:57AM
Adam says:

I'm a New Yorker & a Cupcake connoisseur.
I've had them -ALL: Magnolia, Sugar Sweet Sunshine, Buttercup, Billy's, Crumbs...
I have to admit that Sprinkles TOPS them all.
Perfectly moist cake with sweet creamy icing.
They are also a very large size & you get your money's worth.
The New York Bakeries have a lot to worry about when they arrive.

Posted On: Saturday, Sep. 12 2009 @ 1:30AM
James says:

I've never been out to LA or any of their outposts, but if they're better than the dry cupcakes I find in Manhattan, I say bring them! I doubt they'll be a challenge to my favorites, Robicelli's in Brooklyn. But I would like a decent cupcake closer to my apartment in Midtown!

Posted On: Sunday, Sep. 13 2009 @ 11:14PM
Roslyn says:

Robicelli's is so good! And Baked's Chocolate Carmel Sea Salt... haven't had Sprinkles yet but really looking forward to seeing how it competes.

Posted On: Wednesday, Sep. 16 2009 @ 11:25AM

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