East Village Cheapo Sushi Mainstay Jeollado Closes
Almost a decade ago, Jeollado was one of the most popular and regularly packed of the East Village's numerous discount sushi restaurants. It was cavernous, clamorous, and not exceptionally concerned with authenticity: the restaurant probably went through more Hellmann's than the average grocery store deli counter. ![]()
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Jeollado wasn't particularly amazing, but it was emblematic of an eating experience particular to the neighborhood in the early to mid-aughts -- exuberant, a bit off-kilter, and not overly self-conscious about the gentrification it was helping to promote -- so Eater's news of its closure feels a bit like a requiem, if not for a dream, then for sushi rolls with names like Justin and Amy and the giddy novelty of being able to eat so many of them for such a low price. One can only begin to imagine what will move in to the Jeollado space, but chances are a giant, empty former garage will attract more than its share of suitors with ambition and vanity more bloated than a perturbed puffer fish.





