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The Early Word

The Early Word: Bill's Bar & (Meh) Burger

By Robert Sietsema, Tuesday, Nov. 3 2009 @ 8:00AM
Comments (10)
Categories: Featured, Sietsema, Web-Only Review

DSC08027vv.jpg
​
Here it is! The celebrated Bill's Classic, which has risen from total obscurity to the top of the burger heap in a matter of days.

The hamburger at Bill's Bar & Burger is not so much an actual burger, as the idea of a burger.

The patty that shines forth before you, incandescent with grease, is the most admired burger in town. Bloggers have praised it with intemperate prose, and respected critics have lined up to sing it Hosannas.

It's an imperfectly constructed thing, and crumbles when you bite into it, whether from overcooking or lack of tallow, I can't tell. Still, the meat tastes fine, though the bun is so damp, the patty slides back and forth between the halves, as if trying to make a run for it. The tomato is good. The purple onion is good. There really isn't that much to the whole thing that you'd bother to describe it.

In truth, the burger is a pastiche of a burger you ate long ago in a bar, when you were in college, maybe, or had just gotten out of the army in Cincinnati and lived in a rooming house. It's a burger you developed a taste for, flaws and all. A burger that was free to be itself, unencumbered by terms like Wagyu and slider and grass fed. Isn't that refreshing? Not really, unless you're prepared to totally romaticize it, unless every bite conjures a secret nostalgia for a time when food could be simply food..

Shake Shack's is the burger to compare it to. The Shake Shack burger is also a pastiche--of burgers eaten lakeside in the Midwest in the 1960s. Unfortunately, Shake Shack's is better, made with an intriguing collection of cuts that manage to remain moist after cooking, and explode with flavor when eaten. Compared to Shake Shack's, Bill's burger is dry tinder.

At least it's cheap ($5.50), and, as Craig Claiborne might have said, "eminently edible," meaning that you eat it with gusto and pleasure, then promptly forget all about it. And the french fries are good, especially if you order disco fries (a menage a trois of gravy + cheese food product + fries). 22 Ninth Avenue, 212-414-3003

A blue-checked tablecloth, baskets of onion rings, disco fries, and burgers that don't try to outshine the other components of the meal.
DSC08027v.jpg
​

See other Fork in the Road coverage of Bill's Bar & Burger.

Comments (10) Write Comment
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Comments (10)

SPS says:

I chowed at Bill's a few weeks ago and my burger was far more ample and equally as flavorful as anything I've ever had at Shake Shack. Moreover, they slapped it on a slightly toasted english muffin that ratcheted up the textural complexity a few notches. But, high falutin' praise and my own pretentious verbosity aside, should we really be scrutinizing fast food-style hamburgers with such a fine toothed comb? If you like it, then it's good. If not, that's ok too. It's not as if there's a high degree of skill or technique involved here (at least as compared to a fine dining establishment). I realize there's always a large amount of subjectivity to any criticism, but this just strikes me as over the top. Then again, here I am contributing to the circle jerk. Ya got me Siestema.

Posted On: Tuesday, Nov. 3 2009 @ 8:53AM
Robert SietsemaAuthor Profile Page says:

I totally agree with you, SPS, and it's really a matter of personal preference if you prefer one to the other. I'm a Midwesterner originally, so Danny Meyer's is the burger pastiche that most appeals to me. And you're also right that the whole thing doesn't merit much discussion. We might have turned away, except for the unbelievable hype that accompanied the debut of Bill's, in which otherwise rationale commentators drooled all over the burger. Thanks for your thoughtful observations.

Posted On: Tuesday, Nov. 3 2009 @ 9:09AM
Always Eating says:

Robert, I completely agree with your assesment of Bill's. It has some good things going for it, but when it comes down to it, the burger is really just a dry, greasy disc of meat. It certainly doesn't deserve the hype, but it has quickly become a destination burger joint for many. For me though, I'll only go if I am within a 10 minute walk, whereas I'll travel from Brooklyn to go get Shake Shack.

http://www.always-eating.com/2009/10/bills-bar-burger-deserving-of-hype.html

Posted On: Tuesday, Nov. 3 2009 @ 9:23AM
rsietsema says:

Thanks for the url, Always Eating, love your blog!

Posted On: Tuesday, Nov. 3 2009 @ 10:03AM
Always Eating says:

Thanks Robert! Glad to find someone that reads it and also shares similar views on burgers!

Posted On: Tuesday, Nov. 3 2009 @ 10:47AM
jon says:

that burger looks exactly like the one served at joe jr's on 3rd avenue and 16th street. does it taste the same too? if so, no reason to walk west for a good greasy diner-style burger.

Posted On: Tuesday, Nov. 3 2009 @ 11:23AM
rsietsema says:

Glad you didn't say Joe Jr.'s on Sixth Avenue, jon, (sniff! sniff!)

Posted On: Tuesday, Nov. 3 2009 @ 11:39AM
NYCFoodGuy.com says:

Robert,
After writing a fairly scathing review myself (after 2 equally disappointing visits) of Bill's I stumbled upon yours and was happy to see I'm not the only one who found the burger to be a greasy, flavorless and dry piece of junk. There's really nothing special about it at all. The bun is floppy, the burger is poorly constructed and the fact that you have to go the Meatpacking district to eat it makes it even worse. The best we can hope for is that it sucks in a couple of misguided Meatpacking late night revelers so there are fewer people in front of me at Corner Bistro.

Happy Thanskgiving. Check out my link if you'd like....

http://nycfoodguy.com/2009/11/23/bills-bar-burger/

Posted On: Wednesday, Nov. 25 2009 @ 1:10PM
Robert SietsemaAuthor Profile Page says:

Thanks, FoodGuy, I enjoy reading your blog. There's a piece on Eater, too, about the backlash you and I originated (with some help from Alan Richman, too).

Posted On: Wednesday, Nov. 25 2009 @ 1:38PM
burgerlife says:

You've nailed Bill's perfectly, except for the cheap part. The burger is run of the mill diner quality and doesn't hold a candle to Shake Shack. The service is friendly but erratic and the overall experience is pretty much forgotten by the time you've walked back to 14th Street. Not bad, per se, but pretty disappointing given the ridiculous heavy breathing by people who should know better and the predictable hyperbole from the easily impressed (especially of there's LaFrieda meat involved) Josh Ozersky. Bill's is an easy pass but it doesn't cost much to see for yourself.

Posted On: Friday, Nov. 27 2009 @ 2:34PM

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