It was during her time in an investment banking role helping startup companies launch when Batter & Cream (86 West 12th Street, 917-496-4947) founder Elizabeth Fife realized her own entrepreneurial ambitions. "I think that kind of planted the seed," she says. "I quit my job and I started baking, purely because I love to eat -- desserts in particular."
The idea for whoopie pies came in later, when Fife realized the pastry's potential for novelty in an already sugar-saturated city. "Cupcakes and cake pops were stalling," she recalls. "I thought, why not the whoopie pie? It's such a better version of the cupcake." After incessant experimentation and a successful trial run of a pumpkin spice and cream cheese combination at her boyfriend's birthday party, Fife opened up shop in the West Village last September. She sells 15 whoopies in regular and mini offerings, including a monthly rotating flavor (April's was Earl Grey Whiskey). Here, we chat with the banker-turned-baker about why old is new again, her minimalistic approach in the kitchen, and why cupcake enthusiasts should consider this throwback treat.More »