Brigadeiro Bakery Will Bring Brazilian Pastries to Soho

Categories: Coming Soon

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All photos by Luciana Golcman
As a kid, Marianna Vieira's fondest memories were sleepovers at her aunt's house. Her aunt, who was single at the time, would set the alarm clock for two or three in the morning. She'd wake up Vieira and whichever friend was with her; they'd run into the kitchen to make brigadeiro, a simple Brazilian dessert made from sweetened condensed milk that's kind of like a mix between a caramel and a truffle. While the sweet treats were cooling, the girls would make prank calls to unsuspecting (usually sleeping) strangers. "We would have a little adventure making brigadeiro," says Vieira. "She was so famous with my friends."

A Brazilian-trained pastry chef, Vieira is now making her own brigadeiro memories with her appropriately titled company Brigadeiro Bakery (156 Sullivan Street), which is preparing to open its first storefront next month.

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Ootoya Greenwich Village Coming Soon

Categories: Coming Soon

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Robert Sietsema
Fans of home-style Japanese fare will soon be able to avoid the trek uptown to get a taste of Ootoya's (11th Street and University Place) expansive menu. The Japanese chain is slated to open its third Manhattan location at the beginning of next month.

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Rocco's Tacos Opening in Downtown Brooklyn This Month

Categories: Coming Soon

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All photos courtesy Carma PR
Rocco's Three Taco Combo ($14.50)
More often than not, New York concepts trickle down south, setting up shop in cities like Washington, D.C., and Miami. But in mid-November, the tides turn: South Florida-based Mexican joint Rocco's Tacos & Tequila Bar (339 Adams Street, Brooklyn) is opening its doors in downtown Brooklyn.

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Plated Rolls Out a Food Truck

Categories: Coming Soon

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Courtesy Plated
Two years ago, Josh Hix and Nick Taranto were working long hours in post-business-school jobs, which forced them to order most of their meals on Seamless. "We felt disgusting about the food in our lives," Taranto says. "We knew there had to be a better way to get food that we felt good about." They took inventory of the delivery business, which then included nascent ventures like Birch Box and Warby Parker, and put together plans for Plated, a company that delivers all ingredients for a healthy meal that an orderer, using an enclosed recipe, could cook at home.

Since then, Plated has grown by leaps and bounds and amassed a customer base that extends across the nation. Now the company is unveiling a new way for customers to get their hands on a meal, even if they don't place an order -- Plated just rolled out a food truck.

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Raines Law Room Gears up to Open a Second Outpost

Categories: Coming Soon

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Sebastian Pinzon
Meaghan Dorman will preside over the cocktail list at the new Raines Law Room
Before the 18th Amendment was ratified, prohibiting the manufacture and sale of alcohol in the United States, other measures limited where alcohol could be consumed, including the Raines Law, which stipulated that boozing be confined to hotels. Nearly a century later, Raines Law Room, a prolific Chelsea speakeasy, took its name from that piece of history, paying homage to the connection between speakeasies and hotels. Come mid-October, the bar will play up that link more when a second Raines Law Room (24 East 39th Street) opens its doors in the William Hotel, a recently opened Midtown long-term stay boutique that also houses the Shakespeare Pub and the Peacock.


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How Forthcoming Industry Kitchen Plays to Downtown's Changing Demographics

Categories: Coming Soon

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Industry Kitchen
An artist's rendering of the future Industry Kitchen
Merchants Hospitality is responsible for a number of restaurants down in the Financial District -- besides SouthWestNY, the first restaurant to re-open immediately following the 9/11 terrorist attacks, it counts Clinton Hall, Pound & Pence, Merchants River House, and Watermark Bar among its portfolio. And it has more projects in the works, too, including Industry Kitchen (70 South Street), a restaurant tucked beneath the FDR slated to open this fall.

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Bierocracy Plots a Long Island City Restaurant Followed by a Global Empire

Categories: Coming Soon

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Bierocracy
Marek Chatrny and his partners haven't yet opened their first beer hall and restaurant, but already they're plotting an international chain. "We'd like to open a global chain of branded beer halls," Chatrny, a Czech native whose professional roots are on Wall Street and in a Central European real estate fund, says. "There are chains in other areas -- Starbucks, McDonalds -- but there are very few beer-focused restaurant chains. There's one in the southern United States, but it's more suburban -- we want to focus on a more urban place where we could place our restaurant in more historical setting." He and his partners would also like to focus on the centuries-old Central European beer tradition and celebrate brews from the Czech Republic, Slovakia, Austria, and Germany. And they'll debut their first location this winter when they open Bierocracy (12-23 Jackson Avenue) in Long Island City.

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UrbanSpace's Garment District Food Market Will Open September 15

Categories: Coming Soon

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Erin Kestenbaum
The crowd at Mad. Sq. Eats
UrbanSpace's markets -- including Mad. Sq. Eats, Broadway Bites, and the holiday markets that pop up in Union Square and Columbus Circle come Christmas time -- are now an engrained part of the New York City landscape, drawing shoppers and eaters, locals and tourists alike. And that's quite the feat, considering that when the company, which was founded in London, launched its first market -- a holiday market in Grand Central in the '80s -- it was told markets would never fly with New Yorkers.

Fly, they did, and now, more than 25 years later, UrbanSpace is plotting its first permanent year-round market plus a Garment District food market in conjunction with the Garment District Alliance.

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California Olive Oil Chain We Olive Will Soon Descend on Brooklyn

Categories: Coming Soon

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We Olive
Angelo Incorvaia spent his career in corporate America, but he and his wife, Patricia, had long nursed a love affair with California's culture, from its Napa Valley wineries to its cuisine. And so a year and a half ago, when the couple were casting around for something new to do, they decided to bring California olive oil to Brooklyn, opening the city's first outpost of a small chain called We Olive (116 Smith Street, Brooklyn).

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Soft Spot Owner Brings Kilo Bravo, a New Neighborhood Bar, to Williamsburg

Categories: Coming Soon

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Kilo Bravo
When Kate Buenaflor opened Soft Spot in Williamsburg nine years ago, it became a neighborhood bar to a very different kind of neighborhood. "There wasn't a whole lot of things going on," she says. "I shopped at a bodega. Having a bar here back then was so much fun -- there wasn't anyone here. Soft Spot is a reliable, friendly, neihborhood spot. Our early customers were regulars because there was nowhere else to go."

Since then, she says, she's enjoyed watching the neighborhood change exponentially. Now, she's getting ready to open Kilo Bravo (180 North 10th Street, Brooklyn), a new neighborhood bar, with business partner and friend Richard DeVore, and she hopes it will serve the needs of current Williamsburg denizens.

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