Two years ago, Josh Hix and Nick Taranto were working long hours in post-business-school jobs, which forced them to order most of their meals on Seamless. "We felt disgusting about the food in our lives," Taranto says. "We knew there had to be a better way to get food that we felt good about." They took inventory of the delivery business, which then included nascent ventures like Birch Box and Warby Parker, and put together plans for Plated, a company that delivers all ingredients for a healthy meal that an orderer, using an enclosed recipe, could cook at home.
Since then, Plated has grown by leaps and bounds and amassed a customer base that extends across the nation. Now the company is unveiling a new way for customers to get their hands on a meal, even if they don't place an order -- Plated just rolled out a food truck.More »